Media Alert: Osteocanceritis. Neurodiabesity. Arthrostrokoma. The New Frontier of healthcare looks very different - are we ready?



    TORONTO, Oct. 23 /CNW/ - According to the World Health Organization,
chronic disease is the number one healthcare challenge of this century and
accounts for 60% of the global disease burden.
    But the real "elephant in the room" is complex chronic disease - the
combination of two or more chronic diseases and the myriad complexities that
accompany their management.
    This is the New Frontier of healthcare - one that includes such combined
disease states as osteocanceritis, cardiorenalosis or neurodiabesity, to name
just a few.

    
    The numbers are staggering:
    -  50% of Canadians have at least one chronic disease;
    -  1 in 7 have three or more chronic conditions, adding significantly to
       complexities in treatment and rehabilitation;
    -  It is not just the elderly who are affected: 70% of people aged
       45 years+ already have at least two chronic diseases;
    -  Canada's healthcare burden for chronic disease is $160 billion yearly
       - half for direct costs, and half for indirect, including the cost of
       lost productivity.
    

    As the Baby Boomer generation ages, and the success of modern medicine's
ability to save and extend lives continues, these numbers will grow
exponentially.
    Is Canada - and our existing healthcare system - prepared for the coming
onslaught? What changes are required? What do Canadians want - and fear - for
their future?

    
    You are invited to learn more:

    What:   Media Briefing - "Complex Chronic Disease: The New Frontier of
            Healthcare"

            Briefing will include the release of a new Harris/Decima public
            opinion survey gauging Canadians' attitude about chronic disease,
            its impact on their future health, and their confidence in the
            current healthcare system's capacity to respond.

    When:   Tuesday, October 30th
            10:30 - noon

    Where:  Bridgepoint Health
            14 St. Matthews Road, Toronto
            (Northwest of Broadview Ave. and Gerrard St. - parking and main
            entrance on west side of building)

    Who:    Expert speakers will include:
            -  Marian Walsh, CEO, Bridgepoint Health
            -  Dr. Heather MacDonald, VP and Chief of Staff, Bridgepoint
               Health
            -  Dr. Ben Chan, CEO, Ontario Health Quality Council

            There will also be an opportunity to meet and hear directly from
            ordinary people living with the life changing challenges of
            complex chronic disease.

    Why:    Canadians say "simply saving my life is no longer enough. I need
            to know I will be able to live well, while living with complex
            chronic disease as I age."

            Bridgepoint Health is the first, and only healthcare organization
            in Canada fully dedicated to the prevention, management and
            research into complex chronic disease and disability.
    




For further information:

For further information: or to secure your place at this briefing,
contact Enez Perkins, enezp@groundzeromc.com, (647) 292-6253 or Bev Jenkins,
bevj@groundzeromc.com, (647) 204-1845

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Bridgepoint Active Healthcare

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