Media Alert: Bridgewater Systems Shines Spotlight on Mobile Personalization at Mobile World Congress



    OTTAWA, Feb. 9 /CNW/ - Bridgewater Systems (TSX: BWC), the mobile
personalization company, has planned the following activities for the 2009
Mobile World Congress on February 16-19 in Barcelona, Spain.

    
    -   Stay tuned for major product and customer announcements on opening
        the mobile ecosystem with personalized applications and taking a more
        intelligent approach to fair bandwidth usage and managing mobile data
        growth.

    -   Book a meeting with us at Mobile World Congress by going to
        http://www.bridgewatersystems.com/Mobile_World_Congress.aspx

    -   Visit us in Hall 1 at Stand 1G59 at the show to talk with the experts
        and learn about Bridgewater's mobile personalization products.

    -   Watch demonstrations on mobile advertising and policy control.
        Bridgewater will demonstrate how mobile service providers can
        securely broker subscriber data to mobile advertisers to personalize
        advertisements and generate new revenue streams. The company will
        also demonstrate its unique approach to fair bandwidth usage and
        optimizing mobile data network investments.

    -   Attend the Business Services Forum session on "Addressing the
        Customer Experience: What Investments Make Sense in the Current
        Financial Climate" on Thursday, February 19 from 2:00 p.m. to
        4:10 p.m. Mike Morash, Director, Product Management for Bridgewater
        Systems will discuss how service providers can leverage existing
        subscriber data assets to deliver personalized mobiles services. He
        will also discuss the use of policy control to cost effectively
        manage the rapid growth in mobile data traffic.

    Tags / Keywords

    Bridgewater Systems, Mobile World Congress, Subscriber Data Management,
    Policy Control, UMTS, GSM, Fair Usage, Mobile Personalization, Mobile
    Advertising

    Links

    http://www.bridgewatersystems.com/Mobile_World_Congress.aspx

    http://www.bridgewatersystems.com/2008-News-Releases.aspx
    

    About Bridgewater Systems

    Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization portfolio
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller (AAA),
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home
Subscriber Server (HSS). More than 100 leading service providers including
America Movil, Bell Canada, Clearwire, Hutchison Telecom, Leap Wireless,
Scartel, SmarTone-Vodafone, Sprint, Tatung, Telmex, Telstra, and Verizon
Wireless use Bridgewater's solutions to rapidly deliver innovative mobile
services to over 150 million subscribers. For more information, visit us at
www.bridgewatersystems.com.

    Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
and Subscriber Data Broker are trademarks or registered trademarks of
Bridgewater Systems Corporation. All other company, product names and any
registered and unregistered trademarks mentioned are used for identification
purposes only and remain the exclusive property of their respective owners.

    Certain statements in this release constitute forward-looking statements
or forward-looking information within the meaning of applicable securities
laws and are made pursuant to the "safe harbour" provisions of such laws.
Statements related to potential benefits of, and demand for, Bridgewater's
products including statements with respect to the features and benefits that
may be achieved through the use of Bridgewater's products and the relative
position of these products vis-à-vis competitive offerings in the industry are
forward-looking statements which are subject to certain assumptions, risks and
uncertainties. Readers are cautioned not to place undue reliance on such
statements. Risk factors that may cause the actual results, performance or
achievements of Bridgewater to differ materially from the results,
performance, achievements or developments expressed or implied by such
forward-looking statements can be found in the public documents filed by
Bridgewater from time to time with Canadian securities regulatory authorities.
Bridgewater assumes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise.




For further information:

For further information: Joanne Steinberg, Bridgewater Systems,
joanne.steinberg@bridgewatersystems.com, (613) 591-9104 extension 2032, (613)
884-8831; Sam Harrisingh, MS&L EMEA, sam.harrisingh@mslworldwide.com, +44
(0)20 7878 3137

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