EDMONTON, Sept. 10 /CNW/ -
WHO: LOULOU magazine and Addition Elle (a division of
Reitmans Fashion Group) have joined forces once again to create
an exciting and unique capsule collection of fall fashion
apparel for 14-plus women.
WHAT: The LOULOU Limited Edition Collection - 10 runway-inspired
pieces in a one-of-a-kind collection designed and developed by
Addition Elle, using the fashion expertise of LOULOU editors.
The new line will be available at 30 select Addition Elle stores
across Canada starting September 3, 2008.
The launch event will include the appearance of celebrity
stylist Lynn Spence, who will give two lucky customers a
complete fashion and beauty makeover including a fabulous fall
outfit from Addition Elle. In attendance to celebrate the launch
will be Kerry Mitchell, President of Addition Elle, and
Claude Laframboise, Editor-in-Chief of LOULOU magazine.
WHEN: Wednesday, September 10, 2008, 6 p.m. to 9 p.m.
7:00 p.m.: The names of the two makeover winners are drawn
8:30 p.m.: The big reveal of the newly made-over customers
WHERE: Addition Elle, South Edmonton Common, 2038 99th St., in Edmonton
WHY: Addition Elle continues to be an innovative force in its efforts
to enhance the image of plus-size women in Canada. LOULOU is a
style-savvy shopping inspiration for women - no matter what
their dress size. As with the inaugural launch of the
LOULOU Limited Edition Collection, LOULOU once again features
LOULOU For You, a special 14+ fashion supplement dedicated
solely to plus-size styles. This pullout supplement in the
September issue of LOULOU is scheduled to hit newsstands on
September 1, 2008.
For further information:
For further information: LOULOU magazine: Liv Judd, Promotions and
Marketing Manager, Office: (416) 764-1577, cell: (416) 558-4949,
firstname.lastname@example.org; Addition Elle: Celia Love, Publicist, Office:
(905) 513-1889, cell: (416) 464-7534, email@example.com