Media Alert - Loblaw and Joe Fresh Style To "Pop-Up" Shop as Cross-Canada Tour Begins in Toronto



    Travelling, limited-time retail store will pop-up in five cities this
    Fall, full of Joe Fresh Style Kids merchandise

    TORONTO, Sept. 6 /CNW/ -

    
    What:        Loblaw and Joe Fresh Style to unveil the first Canadian
                 travelling pop-up store-Joe Fresh Style's unique, new
                 shopping environment.

                 Set aboard an 18-wheel tractor trailer, the pop-up store is
                 a retail innovation, and will make a splash with its
                 colourful and playful exterior and stunning interior design
                 as it stops in five Canadian cities. The store will carry
                 the recently launched Joe Fresh Style Kids collection.

    When:        Thursday, September 6, 2007
                 10:30 a.m. - remarks by Mark Foote and Joe Mimran
                 10:45 a.m. - tour of pop-up store with Joe Mimran

    Where:       Joe Fresh Style Pop-Up Store (located in the parking lot)
                 1 President's Choice Circle
                 Brampton, ON

    Photo Op:    Galen G. Weston, Executive Chairman, Loblaw
                 Mark Foote, Chief Merchandising Officer, Loblaw
                 Joe Mimran, Creative Director, Joe Fresh Style
    




For further information:

For further information: To confirm attendance, please contact: Nadia
Beale, Manning Selvage & Lee, Office: (416) 847-1333, Cell: (416) 817-1307,
E-mail: nadia.beale@mslpr.ca


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