Media Alert - Loblaw and Joe Fresh Style To "Pop-Up" Shop as Cross-Canada Tour Arrives in Calgary



    - Travelling, limited-time retail store will pop-up in Calgary to
    officially launch the Joe Fresh Style Kids collection -

    CALGARY, Sept. 26 /CNW/ -

    
    What:     Loblaw and Joe Fresh Style reveal private label collection for
              kids aboard Canada's first travelling pop-up Store - Joe Fresh
              Style's unique, new shopping environment.

              Set inside an 18-wheel tractor trailer, the pop-up store is a
              retail innovation, and makes a splash with its colourful and
              playful exterior and stunning interior design. Calgary is the
              fourth of a five-city Canadian tour to launch the Joe Fresh
              Style Kids collection.

    When:     Wednesday, September 26, 2007
              10:00 a.m. to 3:00 p.m. (photo op/interviews)
              (*)Note: Public hours - Wednesday/Thursday/Friday/Saturday:
              10 - 8 p.m.

    Where:    Joe Fresh Style Pop-Up Store
              Eau Claire Market (corner of 2nd Avenue and 2nd Street SW)
    

    NOTE TO EDITORS: Joe Mimran, Creative Director, Joe Fresh Style, will be
available for interviews.





For further information:

For further information: To arrange a tour and interview, please
contact: Sara O'Reilly, Manning Selvage & Lee, Office: (416) 847-1334, E-mail:
sara.o'reilly@mslpr.ca

Organization Profile

JOE FRESH STYLE

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890