Media Alert - Kraft Hockeyville 2007 Winner to Host NHL Pre-Season Game North Bay, September 17, 2007



    NORTH BAY, ON, Sept. 12 /CNW/ - North Bay, Ontario is about to make
history. Chosen the winner of the Kraft Hockeyville 2007 competition for its
passion for hockey and its community spirit, North Bay will host a NHL
pre-season game between the Atlanta Thrashers and the New York Islanders on
September 17, 2007 at Memorial Gardens Arena at 7 p.m. North Bay, a true
hockey community, beat out communities across Canada to be named Kraft
Hockeyville 2007, last spring. Since then, the North Bay Hockeyville Committee
has been planning to make this event one of the best hockey celebrations North
Bay has ever experienced.
    The North Bay community, Kraft Canada, CBC Television, the National
Hockey League Players' Association and the National Hockey League are pleased
to invite you to attend two days of fantastic events including a public
viewing of the Stanley Cup, autograph signing sessions with NHL Alumni, hockey
clinics, and the big game!
    Community events will take place on Sunday, September 16 and Monday,
September 17, 2007 and culminate with the game on Monday evening at 7 p.m.
(see schedule). The game will be broadcast on TV Cogeco North Bay and also
streamed live at cbcsports.ca. Kraft Hockeyville 2007 will be featured in a
CBC Television special to air on Friday, September 21 at 9 p.m.

    
               Kraft Hockeyville 2007 North Bay Event Schedule
               -----------------------------------------------

    Sunday, September 16, 2007
    --------------------------

    -------------------------------------------------------------------------
    Time            Event                                Location
    -------------------------------------------------------------------------
    9:00 a.m.-Noon  Hockey Clinics                       Pete Palangio Arena
                    Players Clinics:
                    - Gary Leeman, NHL Alumni and
                      Troy Crowder, NHL Alumni,
                      former North Bay Centennial
                      and Sudbury native
                    Officials Clinics:
                    - Stephen Walkom, former NHL
                      official and North Bay native;
                      Mike Leggo, NHL referee and
                      North Bay native; David Brisebois,
                      NHL linesman and Sudbury native;
                      and Scott Cherrey, NHL linesman and
                      former member of the North Bay
                      Centennials
    -------------------------------------------------------------------------
    1-3 p.m.        North Bay Community Fundraising BBQ  Canadore College
                    - Peter Mahovlich, Ken Morrow, Bryan
                      Trottier, Jeff Odgers, Gary Leeman
                      and Troy Crowder: NHL Alumni
                      autograph signing session
                    - Stanley Cup display and photos
                    - Tickets $5 Children under 12,
                      $10 Adults
                    - Tickets available at Memorial
                      Gardens Arena
    -------------------------------------------------------------------------
    4-8 p.m.        North Bay Community Event            Thomson Park
                    - Stanley Cup display
                    - Peter Mahovlich, Ken Morrow,
                      Bryan Trottier Jeff Odgers, Gary
                      Leeman and Troy Crowder: NHL
                      Alumni autograph signing
                    - Open to the public
    -------------------------------------------------------------------------


    Monday, September 17, 2007
    --------------------------

    -------------------------------------------------------------------------
    Time            Event                                Location
    -------------------------------------------------------------------------
    Throughout      School Visits                        Local Schools
     the Day        - NHL Alumni and 2 Atlanta
                      Thrashers players school visits
                    - Players and Alumni Q & A
                      with students
    -------------------------------------------------------------------------
    7 p.m.          NHL Pre-Season Game                  Memorial Gardens
                    - Atlanta Thrashers and New York      Arena
                      Islanders
    -------------------------------------------------------------------------

    





For further information:

For further information: David Weinstein, Strategic Objectives, at (416)
366-7735, davidw@strategicobjectives.com; Jennifer Martin, Strategic
Objectives, at (416) 366-7735, jmartin@strategicobjectives.com; On site media
contacts: Lynne Galia, Kraft Canada, (773) 991-7684, lynne.galia@kraft.com;
David Keon, NHL, (416) 729-5665, dkeon@nhl.com; Jonathan Weatherdon, NHLPA,
(416) 313-2316, jweatherdon@nhlpa.com

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