Media Alert - Kellogg strengthens marketing practices to children, announces front-of-pack nutrition labelling



    Company to host webcast on June 14 regarding announcement

    MISSISSAUGA, ON, June 14 /CNW/ - The Kellogg Company today announces two
major initiatives that further strengthen its commitment to meeting consumers'
health and nutrition needs.

    
        -  Kellogg will change what and how it markets to children under 12.
           Kellogg will apply Nutrient Criteria, a standard based on a broad
           review of scientific reports, to products across all categories
           around the world that are currently marketed to children. Products
           that don't meet the Criteria will either be reformulated or they
           will no longer be marketed to children under 12 by the end of
           2008.

        -  The Company will also be piloting new nutrition information on the
           front of ready-to-eat cereal packaging in Canada, the United
           States and Mexico. The summary gives a quick snapshot of how a
           food fits into a consumer's daily diet and complements the side
           panel nutrition label.
    

    The Company will host a media conference call/webcast during which
Kellogg executives will review and discuss these initiatives. Speaking on
behalf of Kellogg Company will be David Mackay, Kellogg Company president and
CEO; Celeste Clark, senior vice president, global nutrition and corporate
affairs; and Mark Baynes, chief marketing officer, Kellogg North America and
Global Coordinator. A question and answer session for members of the media
will follow.

    
    Register for the live webcast at: http://kelloggs.mediaroom.com
    Date:           Thursday, June 14, 2007
    Time:           10:30 a.m. EST
    

    Rebroadcasts available at: http://kelloggs.mediaroom.com beginning at
12:00 p.m. EST on Thursday, June 14. (Replay access available for one year.)
    N.B. Canadian media - For details of Canadian implementation of this
program please book an interview with a Kellogg Canada nutritionist through
Lisa Gilbert (416-924-4442 ext 242) or please ensure you are reviewing
Canadian materials which are clearly labelled on
http://kelloggs.mediaroom.com.





For further information:

For further information: Lisa Gilbert, APEX Public Relations, (416)
924-4442 ext 242, lgilbert@apexpr.com


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