Media Alert - Hornitos(R) takes its new bottle design to the streets



    VANCOUVER, July 28 /CNW/ -

    WHO:

    It's sleeker. It's shapelier, and undoubtedly sexier. It's easier to get
your hands on, but just as vibrant as it ever was. The iconic Sauza family of
tequilas has unveiled the sexiest member of its family, Hornitos(R),
re-packaged in a striking new bottle design that's sure to be a standout
whether on your bar shelf at home or at the club this summer.

    WHAT:

    To help spread the word about Hornitos(R)' exciting new package design,
its 100% agave flavour that gives you a smoother, more vibrant taste and is
what real tequila should taste like, Hornitos(R) will feature some of Canada's
best pop n' lock dancers, engaging consumers on the streets and showing them
what "awakening the senses" really means.

    WHEN AND WHERE:

    
    Vancouver, BC
    Tuesday, July 29, 2008

    12:00PM - 12:15PM  Waterfront Station - 601 W Cordova St

    12:30PM - 12:45PM  Waterfront Station - 601 W Cordova St

    1:15PM - 1:25PM    English Bay - Corner of Davie St & Denman St
                       (Rain Location: Library Square - 300 Georgia Street
                       West)

    1:35PM - 1:45PM    English Bay - Corner of Davie St & Denman St
                       (Rain Location: Library Square - 300 Georgia Street
                       West)
    

    About Beam Global Spirits & Wine:
    ---------------------------------
    Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers from all corners
of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R)
Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R)
Bourbon, Laphroaig(R) Scotch Whisky, Teacher's(R) Scotch Whisky, Knob Creek(R)
Bourbon, Starbucks(TM) Liquors. Beam Global Spirits & Wine is part of Fortune
Brands, Inc. (NYSE:  FO), a leading consumer brands company with annual sales
exceeding $8 billion. For more information on Beam Global Spirits & Wine, its
brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com.





For further information:

For further information: For images, inquiries or interviews, please
contact: Aimée Savard, asavard@lexpr.com, W: (416) 542-9140 x3364, C: (416)
788-6719

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BEAM GLOBAL SPIRITS & WINE, INC.

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