Media Alert - Donald Trump and World Wrestling Entertainment(R) Host News Conference for WrestleMania(R) 23



    Final Confrontation in the "Battle of the Billionaires" Before the
    Biggest Pay-Per-View Event of the Year Takes Place Wednesday, March 28

    TORONTO, March 28 /CNW/ -

    
    WHAT:        On the heels of the "Battle of the Billionaires" signing at
                 "Monday Night RAW(R)" when tempers flared as business icon
                 Donald Trump shoved WWE Chairman Vince McMahon to the
                 canvas, the two, along with an exciting roster of WWE's most
                 revered Superstars, will hold a press conference announcing
                 plans for WrestleMania(R) 23, to take place LIVE on Sunday,
                 April 1 at 4pm PT/7pm ET.

                 Stone Cold Steve Austin(TM) will police the "Battle of the
                 Billionaires" as the special guest referee between Donald
                 Trump's designated wrestler, ECW(R) World Champion Bobby
                 Lashley(TM) and Vince McMahon's designated wrestler, "The
                 Samoan Bulldozer" Umaga(TM). If Lashley wins, Trump will
                 shave off McMahon's hair, but if McMahon's wrestler wins,
                 Trump will have his hair shaved off live in front of a
                 worldwide pay-per-view audience and more than 75,000
                 cheering fans at Ford Field in Detroit.

    WHEN:        Wednesday, March 28, 2007, 12pm ET
                 (xx)Press Check-In: 11am ET

    WHERE:       Trump Tower
                 725 Fifth Avenue (between 56th St. & 57th St.)
                 New York City

    WHO:
                 -  "Battle of the Billionaires" icons Donald Trump and Vince
                    McMahon
                 -  "Battle of the Billionaires" representatives ECW(R) World
                    Champion Bobby Lashley(TM) and Intercontinental Champion
                    "The Samoan Bulldozer" Umaga(TM)
                 -  "Battle of the Billionaires" special guest referee Stone
                    Cold Steve Austin(TM)
                 -  WWE Champion John Cena and contender Shawn Michaels
                 -  World Heavyweight Champion Batista and contender
                    Undertaker
                 -  Women's Champion Melina and contender Ashley Massaro

    LIVE SATELLITE FEED AVAILABLE:

                                Galaxy 25/c09

                               D/L Freq: 3880 V

                                   6.2, 6.8

                         HTN Hot line: 212 239 3717
                         --------------------------

                    WWE Master Control: 203 353 2925/2926
                    -------------------------------------
    

    Additional information on World Wrestling Entertainment, Inc.
(NYSE:   WWE), can be found at wwe.com and corporate.wwe.com. For information on
our global activities, go to http://www.wwe.com/worldwide/.

    Trademarks: All World Wrestling Entertainment, Inc. programming, talent
    names, images, likenesses, slogans, wrestling moves, and logos are the
    exclusive property of World Wrestling Entertainment, Inc. ECW is a
    trademark owned by WWE Libraries, Inc. All other trademarks, logos and
    copyrights are the property of their respective owners.





For further information:

For further information: Media Contact: Dawn Dwyer (WWE Canada), (647)
519-2860, Dawn.dwyer@ca.wwecorp.com

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WORLD WRESTLING ENTERTAINMENT CANADA, INC.

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