Media Alert - Calgary DJ is semi-finalist in National contest; Sauza(R) Tequila searches for top mix off DJ



    CALGARY, Aug. 13 /CNW/ -

    
    WHO:

    Sauza(R) Tequila, MySpace Canada, Stanton (deejay equipment) and
    DJ Tricky Moreira are continuing their search for Canada's top mix off DJ
    to find a fresh and unexpected new sound. Calgary has spawned one of the
    four semi-finalists, DJ Soulfix, who will perform this Thursday at
    BLVD Lounge.

    WHAT:

    The Sauza(R) Canada DJ Mix Off Contest launched at the beginning of the
    summer, asking DJs to play for the judging panel virtually by submitting
    their sets over the web, via their MySpace profiles. For more
    information, visit www.myspace.com/sauzatequila.

    Media and a guest are invited to attend DJ Soulfix's live set at
    BLVD Lounge and also have the chance to taste Sauza's new fresh and
    unexpected tequila flavours: Mango and Açai Berry. These are the first
    Mango and Acai Berry flavoured tequilas in Canada.

    Media and guests will be escorted to a VIP area where cocktails will be
    served.

    WHEN AND WHERE:

    9:00 PM - 11:00 PM
    DJ Soulfix will spin and media can sample the new Sauza flavours
    BLVD Lounge
    150-1800 4th Street SW
    Calgary, AB
    Thursday, August 14, 2008
    

    About Beam Global Spirits & Wine:
    ---------------------------------
    Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers from all corners
of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R)
Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R)
Bourbon, Laphroaig(R) Scotch Whisky, Teacher's(R) Scotch Whisky, Knob Creek(R)
Bourbon, Starbucks(TM) Liquors, Beam Global Spirits & Wine is part of Fortune
Brands, Inc. (NYSE:  FO), a leading consumer brands company with annual sales
exceeding $8 billion. For more information on Beam Global Spirits & Wine, its
brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com.





For further information:

For further information: For images, inquiries or interviews, and to
rsvp please contact: Paul-Mark Rendon, pmrendon@lexpr.com, W: (416) 542-9140
x3365, C: (416) 301-2391

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