Media alert - Bloor Street comes alive as Holt Renfrew raises the curtain on burlesque windows



    - Live Performances Set to Tease Bloor Street Voyeurs -

    TORONTO, May 20 /CNW Telbec/ - Finally a way for women to get men excited
about shopping! Holt Renfrew, Canada's leading specialty retailer, is bringing
the world of burlesque to Bloor Street. On May 23, 2009, Holt Renfrew will
raise the curtain on its very own burlesque club set inside its Bloor
flagship's front windows. On Saturday, May 23, live performers will take to
the stage to dance and delight onlookers with four shows. Additional shows
will take place Saturday, June 6 and Saturday, June 20, 2009.
    Conceived by Holt Renfrew's Creative Director, John Gerhardt, the windows
celebrate the resurgence of classic burlesque and pay homage to famous
dancers, old and new.
    "Burlesque is the new sexy," says Gerhardt. "It couldn't be a better time
to be a bit risque and cheeky to counteract all the gloom and doom that we've
experienced as of late. Fashion has always loved glamour and when we first saw
the spring collections in September we noticed a lot of shine, flashes of skin
with undergarments as outer garments and suggestive details."
    "There is also a new form of beauty being celebrated, with curves
everywhere, which is reflective of burlesque," Gerhardt noted. "Beth Ditto is
on the cover of Love, and curvy model Lara Stone is celebrated throughout a
recent edition of French Vogue."
    The performances will feature dancers from Michael King's latest club,
Jezebel, which recently opened on Ossington Street in Toronto.

    
    WHAT:  Live burlesque performance in windows

    WHEN:  Saturday, May 23, Saturday, June 6 and Saturday, June 20, 2009
           1:30 p.m.
           2:15 p.m.
           3:00 p.m.
           3:45 p.m.

    WHERE: Holt Renfrew, 50 Bloor Street West

    WHO:   Holt Renfrew presents live burlesque performers
    

    "A burlesque performance in our windows is a lighthearted way to share a
fashionable experience with the community," says Tracy Fellows, Vice President
Marketing, Holt Renfrew. "We have focused on marketing efforts to offer
innovative and fun concepts. We want our customers to know that a visit to
Holt Renfrew can always bring a new experience."

    About Holt Renfrew

    With nine stores in locations in major centres across Canada, Holt
Renfrew delights with beautiful fashions presented in style. For over 170
years, Holt Renfrew has been renowned for offering its customers the highest
standard of excellence in customer service, merchandise quality and selection.
Holt Renfrew locations across the country include: Toronto (three), Ottawa,
Montreal, Quebec City, Vancouver, Calgary and Edmonton. For additional
information, please visit www.holtrenfrew.com.




For further information:

For further information: Michelle Veilleux, Manager, Public Relations,
Holt Renfrew Canada, (416) 960-2973, michelle.veilleux@holtrenfrew.com; Gina
Kohn, Paradigm Public Relations, (416) 203-2223, gkohn@paradigmpr.ca; Jennifer
Daubney, Communications Coordinator, Holt Renfrew Canada, (416) 960-2583

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Holt Renfrew

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