MEDIA ALERT - A HERO MUST RISE - Halo 3 Launch Event Monday at Midnight



    Join Xbox Canada and Future Shop To Celebrate The Entertainment Event Of
    The Year

    VANCOUVER, Sept. 21 /CNW/ - Xbox Canada, a division of Microsoft Canada
Co., and Future Shop invite you to join us for a celebration of all things
Halo at the Monday at Midnight Launch Event for Halo 3. The launch event will
be an opportunity for fans of the Halo franchise to get together in a party
atmosphere before the launch of the game.

    
    WHAT:   Monday at Midnight Launch Event for Halo 3

    WHEN:   Monday, September 24, 2007, 9:00PM - 12:00AM

    WHERE:  Future Shop, 1740 West Broadway, Vancouver, B.C. (at Broadway
            and Pine)

    PHOTO/BROADCAST OPPORTUNITIES:
    -  Excited fans lining up around the block to be one of the first to get
       their copy of the highly anticipated game for Xbox 360(R)
    -  Enthusiastic gamers participating in tournaments before the game is
       available for sale at 12:01 AM
    -  The iconic hero of Halo, Master Chief, will be at the event to meet
       with fans
    -  Microsoft and Future Shop spokespeople will be available at the event
       for comment/interviews
    

    The event offers fantastic visuals to herald the entertainment launch of
the year-line ups outside of Future Shop and enthusiastic gamers getting
hands-on with Halo 3 before the game is available at 12:01 AM.

    ABOUT "HALO 3"
    Created by legendary developer Bungie Studios and exclusive to the Xbox
360 video game and entertainment system, "Halo 3" will set a new standard for
interactive storytelling and social gaming by engaging consumers worldwide in
Master Chief's epic battle to save humankind. In November 2004, the world's
view of video games changed forever with the release of "Halo 2," which
generated a record-setting $125 million (U.S.) in sales within the first 24
hours and changed the way people think about interactive entertainment. Three
years later, it remains the most-played game on Microsoft Xbox LIVE(R) online
game service, with nearly one billion hours of online gaming logged to date.
For more information visit: http://www.xbox.com/believe.





For further information:

For further information: or to RSVP, please contact: Marina Guy, High
Road Communications, (604) 630-1039 ext. 404, mguy@highroad.com; Cheryl Grant,
Future Shop, (604) 412-1008, chgrant@futureshop.com

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Future Shop

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Microsoft Canada Inc.

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