Media Advisory/Photo Opportunity: Innovative Kids Making An Environmental Difference Recognized



    TORONTO, Feb. 4 /CNW/ - On Thursday, February 7th, 18 innovative kids
from across Canada will be recognized for their efforts to improve the
environment. Join us to learn about the difference that these kids are making
as The Sunlight Eco-Action Kids Awards Finalists are announced. This event(*) is
supported by Wal-Mart Canada, who have committed to selling only concentrated
products in the liquid laundry category by May 2008.

    
    WHAT:  Sunlight Eco-Action Kids Awards Finalist Announcement

    WHEN:  Thursday, February 7
           10 a.m. - 11 a.m.

    WHERE: Wal-Mart, 2525 St. Clair Avenue West, Toronto
           (West of Keele)

    WHO:   Catherine McVitty, Manager, Environmental and Corporate Affairs,
           Unilever Canada

           John Lawrence, Director, Corporate Social Responsibility, Wal-Mart
           Canada

           Deborah Kaplan, Executive Director, Zerofootprint

    PHOTO OPP:
           Ontario finalists along with members of the Lambton Park Community
           School Gardening Club will be celebrating their achievements,
           sharing their environmental initiatives and participating in an
           eco-friendly activity at this event.

    WHY:   To give Canadian kids a voice to share their ideas and raise
           awareness about what any individual can do to help ensure the
           future health of our environment.
    

    ABOUT THE AWARDS:

    Over the past several months kids between the ages of six and 12 have
been submitting letters outlining their contributions to helping protect the
planet. Over 273 entries have been received demonstrating the important,
national impact that young Canadians are making to ensure the future health of
the environment.
    Finalists in each age category have been selected by a group of
representatives from key environmental organizations including: Canadian Parks
and Wilderness Society (CPAWS), Evergreen, the Pembina Institute, World
Wildlife Fund Canada, Pollution Probe and Zerofootprint.
    Three winners (one for each age category) will be decided by Canadians by
going online to vote for their favourite Eco-Action Kid at
www.sunlightecoactionkids.ca. Each winner will receive $1,000 to donate to the
environmental charity of their choice and a $1,000 cash award. Complete rules
and regulations are also available on the Web site.

    
    (*) This event is being made as eco-friendly as possible through the use
        of green catering, minimal signage and the limited use of paper
        products. Media are being asked to bring along their own mug, if
        possible. More information about the efforts being taken to make this
        event eco-friendly is available through the below contact
        information.
    





For further information:

For further information: Lesley Coen or Maggie Waymark, Harbinger, (416)
960-5100 ext. 261/263, lcoen@harbingerideas.com/mwaymark@harbingerideas.com

Organization Profile

THE SUNLIGHT ECO-ACTION KIDS AWARDS

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