Media Advisory/Photo Opportunity - The 2007 TD Great Canadian Shoreline Cleanup Kicks-Off in Toronto on September 13, 2007



    Toronto Police Marine Unit and Toronto Fire Services dive-in to encourage
    Torontonians to help protect Canada's environment

    TORONTO, Sept. 12 /CNW/ -

    
    WHAT:  What does a rickshaw, chair, skateboard, and luggage have in
           common? They were all found at the bottom of Lake Ontario last
           fall as part of the TD Great Canadian Shoreline Cleanup.

           To kick start this year's nationwide cleanup event and encourage
           Torontonians to participate at the Woodbine Beach Park cleanup on
           September 15th, the Toronto Police Marine Unit and Toronto Fire
           Services will dive into Lake Ontario once again in search of
           harmful debris and aquatic litter, and the results promise to be
           an eye opener.

           The TD Great Canadian Shoreline Cleanup was created by the
           Vancouver Aquarium and has been operating for more than 12 years.
           Today, it is one of the largest conservation initiatives in the
           country. With a record number of registrations this year,
           participants will clean up more than 1,000 shorelines along
           rivers, streams, lakes, oceans and wetlands in every region of
           Canada from September 15 through 23, 2007. All data collected
           around items found on the shorelines is tallied and shared with
           the International community.

           For additional information, please visit:
           http://www.vanaqua.org/cleanup/

    WHO:   Media spokespeople include:
           -  Roger St. Louis, Regional Manager, TD Friends of the
              Environmental Foundation
           -  Eric Solomon, Vice President, Conservation, Research and
              Education, Vancouver Aquarium
           -  Steven Price, Senior Director, Conservation Policy

    WHEN:  Thursday, September 13, 2007
           9:00 a.m. - Recommended arrival time
           9:00 a.m. - 11:00 a.m. - Toronto Police dive into Lake Ontario and
           items are revealed

    WHERE: Little Norway Park (south-west end of the park by the water)
           Little Norway Park is located on Lake Ontario at the foot of
           Bathurst Street

    RSVP:  Tamara Kaftalovich
           MAVERICK for TD Great Canadian Shoreline Cleanup
           416-640-5525 ext. 234 (o)
           416-888-8536 (c)
           tamarak@maverickpr.com
    





For further information:

For further information: Tamara Kaftalovich, MAVERICK for TD Great
Canadian Shoreline Cleanup, (416) 640-5525 ext. 234 (o), (416) 888-8536 (c),
tamarak@maverickpr.com


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