Media Advisory/Photo Opportunity - "stand UP!" Rally Awarded to Calgary's Sir James Lougheed Elementary School as part of the 5th Annual National Bullying Awareness Week, November 19 to 25, 2007



    CALGARY, Nov. 20 /CNW/ - Over 16,000 kids across Canada took the
initiative to nominate their schools for a Bullying Awareness Week award,
answering the call, "tell us how you and your school stand up to bullying."
Calgary's Sir James Lougheed Elementary School has been named as one of only
four schools across Canada to receive the award, a rally sponsored by Astral
Media's Family Channel in partnership with PREVNet a national network of
Canadian researchers, community organizations and governments committed to
ending bullying (www.prevnet.ca).

    
    WHAT:   A rally to celebrate Sir James Lougheed Elementary School's
            achievements in promoting solutions to the problems of bullying.

            Celebrity co-hosts, Matthew Underwood ("Logan") and Christopher
            Massey ("Michael") from the Family Channel series "Zoey 101."

            Presentation and activities that offer a unique "behind-the-
            scenes" experience for students, including a sneak peak screening
            of a bullying-themed episode of the Family Channel series "Life
            With Derek," the opportunity for each student to sit in a
            director's chair to film a "stand UP!" shout out and the chance
            to pose with Matthew and Christopher in a photo shoot.

    WHERE:  Sir James Lougheed Elementary School gymnasium
            3519 - 36 Avenue SW, Calgary

    WHEN:   Tuesday, November 20, 2007
            10:30 a.m. (presentation and screening)
            11:15 a.m. to 1:00 p.m. (activities)

    WHO:    Matthew Underwood, "Logan" in "Zoey 101"
            Christopher Massey, "Michael" in "Zoey 101"
            Joanne Higgins, Principal, Sir James Lougheed Elementary School
    




For further information:

For further information: Scott Campbell, Manager of Communications,
Family Channel, (416) 956-8648, scampbell@tv.astral.com

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