Media advisory/Photo opportunity - Boston Pizza Foundation contributes $1 million to strengthen Heart and Stroke Foundation's National Automated External Defibrillator Program



    Contribution will place and provide training for 200 AEDs across Canada

    OTTAWA, May 14 /CNW Telbec/ -

    
    WHAT:     Announcement of $1 million contribution from the Boston Pizza
              Foundation to the Heart&Stroke ReStart a Heart, Restart a
              Life(TM) program.

    WHEN:     Thursday, May 21, 2009

              Media Arrival:        9:45 a.m.
              News Conference:      10:00 a.m.
              Photo Opportunity:    10:30 a.m.

    WHERE:    West Edmonton Mall
              1755, 8882 170 Street
              Ice Palace, Entrance # 48
              Edmonton, Alberta

    PHOTO OP #1: Cheryl Treliving, executive director of the
                 Boston Pizza Foundation will present a $1 million dollar
                 cheque to the Heart and Stroke Foundation.

    PHOTO OP #2: Edmonton Emergency Medical Service officers will
                 demonstrate how to use an automated external defibrillator
                 with Kamau Peterson.

    PHOTO OP #3: Members of the media are invited to watch a CPR
                 demonstration and take home their own Heart and Stroke
                 Foundation CPR Anytime For Family and Friends(TM) Kit which
                 allows anyone to learn CPR at home in 22 minutes.

    WHO:
         - Kamau Peterson, star receiver with the Edmonton Eskimos and
           event MC
         - Jiri Fischer, Heart and Stroke Foundation CPR/AED spokesperson
         - Diana Krescy, CEO, the Heart and Stroke Foundation of Alberta, NWT
           & Nunavut
         - Cheryl Treliving, executive director, the Boston Pizza Foundation
         - Joe Acker, Edmonton Emergency Medical Services Operations
           Director, North and Edmonton Zones, Alberta Health Services,
         - Curtis Rosenau, 17-year old cardiac arrest survivor who was saved
           by an AED
    

    WHY: Automated External Defibrillators save lives

    Up to 45,000 deaths occur from sudden cardiac arrest each year. The odds
of survival for an out-of-hospital cardiac arrest are approximately five per
cent. With each passing minute the probability of survival declines by seven
to 10 per cent. Using an AED, combined with CPR within the first few minutes
can improve survival rates by 50 per cent or more.
    The Boston Pizza Foundation's contribution will ensure more Canadians
have access this life-saving tool in public places across the country.

    About The Heart and Stroke Foundation

    The Heart and Stroke Foundation, a volunteer-based health charity, leads
in eliminating heart disease and stroke and reducing their impact through the
advancement of research and its application, the promotion of healthy living,
and advocacy.

    About The Boston Pizza Foundation

    The Boston Pizza Foundation raises funds for many charities across
Canada, including Kids Help Phone, Juvenile Diabetes Research Foundation and
the Heart and Stroke Foundation of Canada. Since its inception in 1990, the
Boston Pizza Foundation has raised more than $9 million through various
fundraising initiatives helping thousands of children and families across
Canada.




For further information:

For further information: Media Inquiries: Natalie St-Denis, Heart and
Stroke Foundation of Alberta, NWT & Nunavut, (403) 781-1975,
nstdenis@hsf.ab.ca; Laurie Weir, TRILLIUM Corporate Communications Inc., (416)
277-2453, (416) 322-3030 ext. 239, laurie@trilliumpr.com


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