Media advisory/Photo opportunity - Artist Shayne Dark showcases his completed "Art of Go" installation outside the Gardiner Museum



    -Artist meet and greet at 12:00 p.m. today-

    TORONTO, April 6 /CNW/ - Today marks the completion of The Art of Go
installation designed by celebrated Kingston-area artist Shayne Dark. Over the
past week, Dark has been constructing his sculpture outside Toronto's Gardiner
Museum, a popular pedestrian area. The unique piece expresses Dark's
interpretation of the word Go as a word of action - the foundation of Visa's
brand idea. A goal of the project is to invoke personal interpretation from
Torontonians about what Go means to them. Dark's work evokes contrasts between
urban settings and the natural world, and is meant to stimulate a spiritual or
visceral reaction in the viewer. The project is part of The Art of Go, a
multi-channel consumer campaign to support Visa's brand idea. Similar
installations are being built by local artists in Vancouver and Montreal. An
artist meet and greet will take place at the Gardiner Museum today at 12:00
p.m. Visit www.theartofgo.ca to see images of the installations.

    
    Who:
        -  Shayne Dark, local accomplished artist, will be available to speak
           to the inspiration behind his work
        -  Anne McNeil, Visa Canada, will be available to speak to the newly
           launched The Art of Go campaign as well as the corporate
           sponsorship
        -  Malcolm Mclean, TBWA, can discuss The Art of Go marketing campaign

    When:
           Monday, April 6, 2009
           12:00 p.m. - 1:00 p.m.

    Where:
           Gardiner Museum
           111 Queen's Park
           Toronto, Ont.
           In case of rain, media interviews will take place inside the lobby
           of the Gardiner Museum
    





For further information:

For further information: Teri Broughton, Visa Canada, (416) 860-8869,
tbrought@visa.com; Janine Allen, Fleishman-Hillard, (416) 645-3657,
Janine.allen@fleishman.ca

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