Media Advisory/Photo Opp - Winner of the Direct Energy Driveway Challenge scores home visit from Toronto Raptors Jamario Moon and Anthony Parker



    TORONTO, July 28 /CNW/ - Toronto Raptors Anthony Parker and Jamario Moon
are taking on a new opponent in the offseason - Direct Energy Driveway
Challenge winner Taylor Sibbald in a driveway shootaround at his home in
Mississauga.
    The Direct Energy Driveway Challenge provides a unique opportunity for
local residents and the Challenge winner to play basketball with two popular
Toronto Raptors players in a GTA-neighbourhood.
    The basketball game takes place on a specially-built court in front of
Sibbald's home, bringing the dream of an aspiring basketball player into
reality. With home court advantage, Taylor and a team of his friends and
family will test their skills against Moon and Parker.
    The Driveway and Backyard Challenge theme is a unique sports sponsorship
program that Direct Energy has activated in North American markets including
Cleveland, Dallas, Vancouver, and Columbus, Ohio.

    
    WHO:      Anthony Parker, Toronto Raptors
              Jamario Moon, Toronto Raptors
              Taylor Sibbald, contest winner
              Raptors Dance Pak
              Clinton Roeder, SVP and General Manager Canada, Direct Energy

    WHEN:     Thursday, July 31, 2008 - 10:30 a.m. to noon
              10:30 a.m. - Raptors Jamario Moon and Anthony Parker arrive
              11 a.m. - Direct Energy Driveway Challenge Game begins

    WHERE:    Jefton Crescent (east of Winston Churchill Blvd & Burnhamthorpe
              West)
              Mississauga, Ontario
    

    Interview and photo opportunities available
    -------------------------------------------
    Note: The greenhouse gas emissions associated with the energy used during
this event have been offset by Direct Energy through the permanent retirement
of high-quality carbon offsets.

    About Direct Energy

    Direct Energy is one of North America's largest energy and energy-related
services providers with over 5 million residential and commercial customer
relationships. Direct Energy provides customers with choice and support in
managing their energy costs through a portfolio of innovative products and
services. A subsidiary of Centrica plc (LSE: CNA), one of the world's leading
integrated energy companies, Direct Energy operates in 22 states plus DC and
10 provinces in Canada. To learn more about Direct Energy, visit
www.directenergy.com.





For further information:

For further information: Jamie Deans, Rajani Kamath, Toronto Raptors
Basketball Club, (416) 815-5445, (416) 815-5790; Crystal Jongeward, Direct
Energy, (416) 590-3248, Crystal.Jongeward@directenergy.com

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