Media advisory/Interview opportunity - Vitamin D: the new wonder vitamin?



    
    Webcast sorts through fact and fiction to help consumers make sense of
    vitamin D
    

    TORONTO, April 21 /CNW/ -

    
    What:     To help consumers better understand the facts about vitamin D
              and sort through the overwhelming amount of information
              provided by health professionals, government and the media, the
              Canadian Council of Food and Nutrition (CCFN) has gathered key
              experts in the field of food, health and nutrition to present
              the latest science and provide updates on policies and
              regulations. Speakers will address key issues such as:

              1.  Why vitamin D is important to our health
              2.  Three key sources of vitamin D
              3.  How much we need and how much is safe
              4.  Fortification and supplementation
              5.  Special needs for people at risk

              Join the CCFN for our first-ever, live webcast on vitamin D and
              learn what is hype and what is fact.

    When:     Wednesday, April 22, 2009
              12:00 p.m. - 1:30 p.m. EDT
              (webcast will be archived for one year)

    Where:    Register at www.ccfn.ca and click on the vitamin D "webcast"
              icon (free of charge)
              For a direct link to the webcast click:
             
http://w.on24.com/r.htm?e=137401&s=1&k=EEFC41F499336BE156B6311D2823D23D

    Media interviews are available with webcast speakers:

    -   Theresa Glanville, PhD, PDt
        Professor, Mount St. Vincent University & Chair of the Canadian
        Council of Food and Nutrition (CCFN)
    -   Hope Weiler, PhD, RD (CDO)
        Associate Professor, School of Dietetics and Human Nutrition, McGill
        University
    -   Lynne Underhill
        Food Directorate, Health Canada
    -   Francy Pillo-Blocka, RD, FDC
        President & CEO of the Canadian Council of Food and Nutrition
    -   Paul Boisvert, PhD
        Chair of the Communication Committee of the Canadian Council of Food
        and Nutrition

    Why:      There is mounting evidence that vitamin D plays a significant
              role in the prevention of chronic diseases such as cancer, and
              is even being touted as "the new wonder vitamin."

              The CCFN has commissioned key experts to prepare a consumer-
              friendly watching brief and fact sheet to simply explain the
              role of vitamin D in our overall health.
    

    About The Canadian Council of Food and Nutrition
    ------------------------------------------------
    The Canadian Council of Food and Nutrition is a multi-sectoral, science
and evidence-based organization on food and nutrition policy and information.
We are a catalyst in advancing nutritional health and well-being of Canadians.
Our key priorities and activities serve to influence nutritional health based
on solid scientific evidence. The CCFN has consulted the government on key
nutrition issues and advocates for evidence-based nutrition policy in Canada.
The CCFN is a leading, national non-profit organization that promotes public
understanding of food and nutrition issues including understanding fat and
trans fat, food product labelling, childhood obesity, sodium, vitamin D, and
nutrition trends. For more information, visit www.ccfn.ca.





For further information:

For further information: or to receive copies of the watching brief or
consumer fact sheet, please contact: Laurie Weir, Trillium Corporate
Communications Inc., Ph: (416) 322-3030 ext. 239, Cell: (416) 277-2453,
laurie@trilliumpr.com

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CANADIAN COUNCIL OF FOOD AND NUTRITION

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