Media Advisory: Understanding the choices we make



    
    Author Dan Ariely speaks about our tendency to make irrational decisions
    and the art and science of making better choices
    

    TORONTO, April 8 /CNW/ - On April 15th, Dan Ariely, behavioural economist
and author of Predictably Irrational: The Hidden Forces that Shape Our
Decisions, will open your eyes as to why we make the decisions we do in our
lives.

    
        -  How did we ever start spending nearly $5 on a cup of coffee when,
           just a few years ago, we used to pay less than a dollar?

        -  Do you know why honor codes actually reduce dishonesty in the
           workplace?

        -  Do you know why those promises we make to ourselves to diet and
           exercise vanish when the dessert cart rolls by?

    SAS Canada and the Richard Ivey School of Business invite you to an
exclusive Executive Seminar with Dan Ariely, who will answer these questions
and others that have implications for our business and personal lives.

    Date & Time:    Wednesday, April 15, 2009
                    8:00 a.m. to 11:00 a.m.

    Location:       Toronto Board of Trade
                    100 King Street West
                    Toronto

    Who:            Dan Ariely, behavioural economist and author of
                    Predictably Irrational: The Hidden Forces that Shape Our
                    Decisions (http://www.predictablyirrational.com/)
                    Anne Milley, Senior Director, Technology Product
                    Marketing, SAS Canada
    

    Presentation will be followed by interview and photo opportunities.





For further information:

For further information: To RSVP, please contact: Chris Conrath,
cconrath@environicspr.com, Environics Communications: (416) 969-2716

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