Author Dan Ariely speaks about our tendency to make irrational decisions
and the art and science of making better choices
TORONTO, April 8 /CNW/ - On April 15th, Dan Ariely, behavioural economist
and author of Predictably Irrational: The Hidden Forces that Shape Our
Decisions, will open your eyes as to why we make the decisions we do in our
- How did we ever start spending nearly $5 on a cup of coffee when,
just a few years ago, we used to pay less than a dollar?
- Do you know why honor codes actually reduce dishonesty in the
- Do you know why those promises we make to ourselves to diet and
exercise vanish when the dessert cart rolls by?
SAS Canada and the Richard Ivey School of Business invite you to an
exclusive Executive Seminar with Dan Ariely, who will answer these questions
and others that have implications for our business and personal lives.
Date & Time: Wednesday, April 15, 2009
8:00 a.m. to 11:00 a.m.
Location: Toronto Board of Trade
100 King Street West
Who: Dan Ariely, behavioural economist and author of
Predictably Irrational: The Hidden Forces that Shape Our
Anne Milley, Senior Director, Technology Product
Marketing, SAS Canada
Presentation will be followed by interview and photo opportunities.
For further information:
For further information: To RSVP, please contact: Chris Conrath,
firstname.lastname@example.org, Environics Communications: (416) 969-2716