Media Advisory & Photo Opportunity - City of Pickering Employs State-of-the-Art Technology to Fight Speeding

    PICKERING, ON, Dec. 17 /CNW/ - As part of its ongoing commitment to road
safety, the City of Pickering will unveil and demonstrate its newest tool to
combat speeding - integrated, solar powered, high intensity LED,
radar-activated sign boards, the first of their kind in Toronto and the east

    WHO:      Mayor Ryan, Rick Johnson, Regional Councillor - Ward 3

    WHAT:     Solar Powered LED Radar Sign Board Demonstration

    WHEN:     December 20, 2007 - 3:00 pm

    WHERE:    Valley Farm Road, north of Finch Avenue

    The integrated LED radar boards are the key component of Pickering's
speed reduction pilot project for a problem stretch of winding Valley Farm
Road. Once the sign board's built-in radar detects a vehicle speeding in
excess of the prescribed limit, the unit's amber lights commence an
alternating flash sequence; a 50 km/hr speed limit graphic is illuminated; and
a high intensity LED text message instantly lights up warning drivers to slow
    These solar powered radar boards do not require electricity and are
completely "off the grid". Their advanced photovoltaic gel cell batteries can
store and generate enough power to activate the boards continuously for up to
three days without having to recharge. This environmentally friendly feature
was another desirable feature of this technology, which supports Pickering's
goal to become the most sustainable municipality in North America.
    "These LED radar boards are cost-efficient, sustainable, and
state-of-the-art tools that specifically target speeders," said Mayor Dave
Ryan. "We are pleased to implement this leading-edge initiative as it furthers
our commitment to road safety while also bolstering Pickering's reputation as
a municipal leader."
    "I am proud that we have taken a proactive approach towards addressing
this important community issue," said Rick Johnson, Regional Councillor - Ward
3. "While road safety is important all year round, I am very pleased to have
these LED radar boards in place to support a happy and safe holiday season."
    "We have been working diligently with Ward 3 residents to develop an
effective speed reduction strategy. I am pleased to support this new pilot
project, and confident that it will make a real and meaningful difference for
the area residents," said David Pickles, City Councillor - Ward 3.

    As the gateway city to the east GTA, Pickering is strategically located
between Toronto and Durham Region. Pickering is an affluent community that is
steeped in history, natural beauty and small town charm with all the amenities
and services that a big city has to offer. The City of Pickering is considered
a municipal leader in fiscal management, service delivery and the environment,
and offers a wealth of sports, leisure and recreation opportunities for its
residents. Pickering has been recognized by Profit magazine as one of the ten
best cities in Canada for growth companies.


For further information:

For further information: Media Contacts: Mark Guinto, Executive
Assistant to the Mayor, (905) 420-4660 ext. 2013, (416) 409-0559 (mobile),; Mike Pelzowski, Coordinator Traffic Operations,
(905) 420-4660 ext. 2054, (905) 706-6777 (mobile),

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