Media Advisory & invitation - Smart thermostat turns electricity conservation into community benefits

Conserving consumers to direct value of electricity savings to Southlake Regional Health Centre

NEWMARKET, ON, May 27, 2014 /CNW/ - A pilot project involving 500 families in Newmarket will let consumers save electricity at home and earn rewards that fund equipment at the local hospital, Southlake Regional Health Centre. Called engagingNewmarket™, the pilot is a collaboration of Newmarket-Tay Power Distribution, IBM Canada Ltd., the Town of Newmarket, Southlake Regional Health Centre and Zerofootprint, the company that developed GOODcoins.

Dr. Dave Williams, the hospital's president and CEO, Niela Poscente, president and CEO of the Southlake Foundation, Paul Ferguson, Newmarket-Tay Power Distribution president and CEO, Tony Van Bynen, mayor of Newmarket and Ron Dembo, founder and CEO of Zerofootprint, will be present to offer some remarks on the launch of engagingNewmarket.

Date: Thursday, May 29, 2014    
Time: 9:00 a.m.    
Location: Southlake Regional Health Centre
Medical Arts Building
581 Davis Drive
Newmarket, Ontario L3Y 2P6
Venue: Lobby

Brief remarks to be offered by:  
  Niela Poscente President & CEO, Southlake Regional Health Centre Foundation
  Paul Ferguson President & CEO, Newmarket-Tay Power Distribution
  Dave Williams President & CEO, Southlake Regional Health Centre
  Ron Dembo Founder & CEO of Zerofootprint
  Tony Van Bynen Mayor, Town of Newmarket

Interviews: The speakers will be available for interviews immediately following the remarks.

Further media information to follow on Wednesday, May 28, 2014.


Image with caption: "Imagined by Newmarket-Tay Power Distribution and Friends. Powered by zerofootprint. (CNW Group/RBWS Inc.)". Image available at:


For further information:

Rick Butts  905 853-7395 (office); 905 717-2878 (cell).

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