Media Advisory - XM Satellite Radio and National Hockey League celebrate season launch with the Fan Festival



    Join NHL Alumni Players Gary Leeman, Eddie Shack, Dave Schultz and Wilf
    Paiement for an afternoon of hockey fun!

    TORONTO, Sept. 27 /CNW/ - The Fan Festival at Toronto's Yonge-Dundas
Square will launch XM Satellite Radio's exclusive live game coverage of the
National Hockey League's 2007-08 season and celebrate the countdown to the
2008 AMP Energy NHL Winter Classic.

    
    WHO:      XM Satellite Radio personalities - Gary Green and Jim Tatti
              NHL Alumni players including Gary Leeman, Eddie Shack,
              Dave Schultz and Wilf Paiement
              Avid hockey fans
              Pro Coaching staff

    WHAT:     Fun for Everyone!
              Live-to-tape programming on XM Satellite Radio
              NHL Alumni appearances and autograph signing
              Ball hockey scrimmage in inflatable rink
              Coaching clinics
              Trivia challenges and greatest fan contest
              Street teams and giveaways
              Chance to win tickets to the 2008 AMP Energy NHL Winter Classic
              between the NHL's Buffalo Sabres and Pittsburgh Penguins.

    WHEN:     Saturday, October 6, 2007
              Noon - 4 p.m. EDT

    WHERE:    Yonge-Dundas Square, Toronto
              Southeast corner of Yonge Street and Dundas Street
              Media tent is located on the North side of the stage
    

    %SEDAR: 00022901E




For further information:

For further information: Wilcox Group, (416) 203-6666,
xmradio@wilcoxgroup.com


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