Media Advisory - Weston Bakeries Limited announces its sponsorship of Vancouver 2010 Winter Games



    TORONTO, May 1 /CNW/ - The Vancouver Organizing Committee for the 2010
Olympic and Paralympic Winter Games (VANOC) and Weston Foods Canada mark the
celebration of Weston's 125th anniversary with the announcement of an exciting
new partnership between VANOC and Weston Bakeries Limited. Building on
Weston's proud Olympic Games history as sponsor of the 1976 Montreal Olympic
Summer Games and 1988 Calgary Olympic Winter Games, the future of Canadian
sport will be celebrated at a press conference in Toronto on Thursday May 3,
2007 at 3:00 p.m EST.

    
    What:    Weston Bakeries Limited announces an exclusive bread and baked
             goods sponsorship agreement with the Vancouver Organizing
             Committee for the 2010 Olympic and Paralympic Winter Games
             (VANOC).

             To mark 125 years in business, Weston will also announce a major
             community-based funding initiative to support sport and play
             programs for children across Canada.

    When:    Thursday, May 3, 2007
             3:00 p.m. EST

    Where:   Ontario Science Centre - Weston Family Innovation Centre
             770 Don Mills Road
             Toronto, ON

    Who:     W. Galen Weston, Chairman and President, George Weston Limited
             Ralph Robinson, President, Weston Foods Canada
             John Furlong, CEO, Vancouver Organizing Committee for 2010
             Olympic and Paralympic Winter Games
             Beckie Scott, 2002 Olympic cross country skiing Gold Medalist
             Brad Gushue, 2006 Olympic men's curling Gold Medalist
             Dominique Maltais, 2006 Olympic women's snowboard cross Bronze
             Medalist

             A bridge line will be available for out-of-town media:
             Phone: 416.340.8010 or 866.540.8136
    




For further information:

For further information: Janet Galway or Ashley Ballantyne, Argyle
Communications, tel: (416) 968-7311, cell: (647) 899-1409, Email:
jgalway@argylecommunications.com; Chris Brumwell, Vancouver 2010
Communications, tel: (778) 328-6269, Email: chris_brumwell@vancouver2010.com


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