Media Advisory - Wake Up and Smell the Tea, Canada! Celestial Seasonings(R) Launches Morning Thunder to Help Canadians Start Their Days with a Roar



    - Renowned Tea Maker Introduces New Flavour to Roster of Gourmet Teas -

    TORONTO, Feb. 17 /CNW/ - Tea lovers across the country are raising their
pinkies to the launch of Celestial Seasonings' latest tea flavour, Morning
Thunder(TM). Waking up will never be the same, as the newest tea to hit the
Canadian Market delivers the perfect balance of caffeine to help kick-start
the day. With all-natural and ethical trade ingredients at the heart of
Morning Thunder - an earthy combination of maté and mountain-grown black tea
for a robust, earthy brew - Canadians can drink up the health benefits without
any artificial colours, preservatives, or calories.
    "We're thrilled to introduce Morning Thunder to Canada," says Claire
Byrne, Brand Manager for Hain Celestial Canada. "We're proud to offer a tea
that answers the call for a caffeinated morning beverage but still delivers
real health benefits to Canadians." An invigorating tea with strong, robust
flavours, Morning Thunder contains about half the caffeine as regular coffee.
    Crafted by master tea blenders, the black tea is blended with Yerba Maté,
a South American herb used since the 19th century to infuse drinks. Known for
eliminating fatigue and stimulating mental and physical activity, maté is also
used to boost immunity, cleanse and detoxify the blood, reduce stress, and
eliminate insomnia. No wonder tea is the world's second most popular beverage
after water; Canadians drink more than 7 billion cups of tea each year(*) - now
that's steep!

    About Hain Celestial Canada

    Hain Celestial Canada is a subsidiary of The Hain Celestial Group, Inc.,
(NASDAQ:   HAIN). The Hain Celestial Group is a leading natural and organic food
company in North America and Europe. Hain Celestial Canada participates in
several natural food and personal care categories including brands such as
Alba(R), Avalon, Casbah(R), Celestial Seasonings(R), Earth's Best, Garden of
Eatin'(R), Health Valley(R), Rice Dream(R), Soy Dream(R), MaraNatha(R), Terra
Chips(R), Imagine(R), JASON(R), Yves Veggie Cuisine(R), and Spectrum(R). For
more information, visit: www.hain-celestial.ca

    About The Hain Celestial Group

    The Hain Celestial Group (NASDAQ:   HAIN), headquartered in Melville, NY,
is a leading natural and organic food and personal care products company in
North America and Europe. Hain Celestial participates in almost all natural
food categories with well-known brands that include Celestial Seasonings(R),
Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R),
Arrowhead Mills(R), MaraNatha(R), SunSpire(R), DeBoles(R), Hain Pure Foods(R),
FreeBird(TM), Plainville Farms(R), Hollywood(R), Spectrum Naturals(R),
Spectrum Essentials(R), Walnut Acres Organic(R), Imagine(R), Rice Dream(R),
Soy Dream(R), Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R),
Granose(R), Realeat(R), Linda McCartney(R), Daily Bread(TM), Lima(R), Grains
Noirs(R), Natumi(R), JASON(R), Zia(R) Natural Skincare, Avalon Organics(R),
Alba Botanica(R), Queen Helene(R), Tushies(R) and TenderCare(R). Hain
Celestial has been providing "A Healthy Way of Life(TM)" since 1993. For more
information, visit www.hain-celestial.com.

    (*)Tea Association of Canada





For further information:

For further information: Media Contact: Anna Ng, The Idea Workshop
Limited, (416) 504-3977 ext. 29, Cell: (416) 895-5536,
anna@theideaworkshop.com

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