Media advisory - Until October 28th, your t-shirt can change the world - Jacob launches t-shirt campaign in 170 stores across Canada to raise $100,000 for Free The Children



    On October 20th, Marc Kielburger kicks off nationwide campaign at Jacob
    store in downtown Toronto

    TORONTO, Oct. 19 /CNW Telbec/ - Jacob Owner and President, Joey Basmaji,
and Free The Children Co-Founder, Marc Kielburger, invite you to join them on
October 20th for the launch of Jacob's fundraising campaign, which aims to
raise $100,000 for Free The Children, the world's largest network of children
helping children through education. This special in-store event will be held
at Jacob's Bloor Street store where customers and employees will demonstrate
that "helping others never goes out of style".
    This special event coincides with the official launch of a major
fundraising campaign in 170 Jacob and Jacob Connexion stores across the
country, where 100% of the profits from the sale of limited edition Me to We
(Responsible Style) t-shirts will go to support Free The Children's youth
empowerment and leadership programs in Canada. The first 100 customers to
purchase these t-shirts will receive a complementary copy of Craig and Marc
Kielburger's New York Times best-selling book Me to We: Finding Meaning in a
Material World.

    DATEBOOK

    
    WHAT:       Launch of Jacob's fundraising campaign
                Book signing event with Marc Kielburger for local youth
                involved in Free The Children programs

    WHEN :      Saturday October 20, 2007 from 11am - 1p.m.

    WHERE :     Jacob - Bloor
                55 Bloor Street W.
                Toronto, Ontario M4W 1A6

    INTERVIEWS: Marc Kielburger will be available for interviews following
                the event.

    PHOTOS:     Media will be able to take photos during the event. Official
                photos will also be available by request by contacting
                Barbara Epstein at bepstein@jacob.ca
    




For further information:

For further information: Jessica Gallant, Boutique Jacob Inc., (514)
731-8731, ext. 2336

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Boutique JACOB Inc.

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