Media Advisory - Transport Canada releases new video on vehicle safety benefits of Electronic Stability Control



    OTTAWA, March 10 /CNW Telbec/ - As part of the department's mandate to
promote the safety of Canadians and to promote awareness of important
life-saving technology related to transportation, Transport Canada today
released video footage that demonstrates the benefits of Electronic Stability
Control (ESC) on dry, snow-covered and wet pavement. The video is available
at: http://ram.canadacast.ca/asxgen/transport/ESC_english.wmv
    ESC helps drivers avoid loss of control that could lead to a collision.
While ESC is an exciting new safety feature, it does not replace driver
prudence and good tire and brake maintenance. Canadians are also encouraged to
visit the following Web page to learn how ESC helps save lives:
www.tc.gc.ca/roadsafety/tp/tp14651/vs200701/menu.htm
    The video has six scenarios that show a vehicle travelling towards the
camera at approximately 80 kilometres/hour. A driving manoeuvre that
represents a sudden lane change occurs during each scenario:

    
    - The first sequence is of a passenger vehicle (sedan) travelling on dry
      pavement. ESC is not active; the vehicle loses control and skids
      180 degrees.
    - The second sequence shows the same vehicle, again travelling on dry
      pavement, but with ESC active. The vehicle moves slightly laterally but
      does not lose control.
    - The third sequence is of a passenger vehicle (sedan) travelling on a
      snow-covered surface. ESC is not active; the vehicle loses control and
      ends up 'sliding' 180 degrees.
    - The fourth sequence shows the same passenger vehicle, again travelling
      on snow, but with ESC active. The vehicle moves slightly laterally but
      does not lose control.
    - The fifth sequence is of a passenger vehicle, equipped with outriggers,
      travelling on wet pavement (it is raining). ESC is not active; the
      vehicle loses control and skids 180 degrees.
    - The last sequence is of the same passenger vehicle, again travelling on
      wet pavement (it is raining). ESC is active; the vehicle moves slightly
      laterally but does not lose control.

    International research has consistently proven that ESC is effective in
reducing the number of serious crashes. ESC helps drivers maintain control
when swerving or braking to avoid an obstacle and in cornering when road
conditions are slippery. While able to prevent many types of collisions, ESC
is especially effective in reducing single vehicle crashes.
    Preliminary analysis of 2000-2005 Canadian crash data indicates that
vehicles equipped with ESC were involved in approximately 30 per cent fewer
severe crashes due to loss of control than non-ESC equipped vehicles. Based on
2005 collision data alone, if all passenger vehicles were equipped with ESC,
there would be at least 255 fewer deaths and 1,440 fewer people seriously
injured on our roads each year.
    Based on the impressive preliminary results of the ESC effectiveness
analysis, Transport Canada is:

    - Exploring various alternatives, including international best practices,
      to accelerate the availability of ESC on new passenger vehicles sold in
      Canada.
     -Encouraging all manufacturers to provide ESC as a standard safety
      feature on all vehicles.
    - Developing a proposal, which would require ESC on all new light
      vehicles sold in Canada.
    - Encouraging Canadians to ask for ESC the next time they buy or import a
      vehicle.
    




For further information:

For further information: Media Relations, Transport Canada, (613)
993-0055


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