Media Advisory - The Trews join Virgin Mobile's RE*Generation Movement

The Trews visit Toronto-based Remix Project to raise funds and awareness for at-risk youth

TORONTO, May 17 /CNW/ - Canadian rock sensations The Trews will be at Toronto's Remix Project on May 27, 2010 to lend their support to Virgin Mobile's RE*Generation, a movement aimed at raising funds and awareness for at-risk and homeless youth in Canada. The Trews will tour Remix's new facility, play an acoustic song and spend the afternoon with students and graduates of the Remix Project - a Toronto-based arts, cultural and life skills incubator for talented but vulnerable youth across the GTA. The Trews will see first-hand the real solutions for at-risk youth and youth homelessness that programs like the Remix Project are putting into action. The visit to the facility will take place the afternoon before The Trews perform a benefit concert at Toronto's Opera House to support Virgin Unite partners in Canada like The Remix Project.

The Trews - comprised of lead vocalist Colin MacDonald; guitarist John-Angus MacDonald; drummer Sean Dalton, and bassist Jack Syperek - are true Canadian rock stars who have garnered national and international acclaim. The five-time JUNO Award nominees were also nominated for Best New Band by both SPIN.com and Classic Rock magazine in the UK. Their hit song, "Hold Me In Your Arms," from the band's latest studio album, No Time For Later achieved gold status for sales of more than 20,000 digital downloads. The U.S. Indie Music Awards also declared it 2009's Best Hard Rock Song.

    
    WHAT...            The Trews will experience the dynamic and new Remix
    is happening?      Project environment in action; interact with students,
                       play an acoustic song and tour the brand new studio
                       with Remix founders Gavin Sheppard and Derek 'Drex'
                       Jancar

    WHEN... is it      Thursday, May 27,2010
    going down?        1:30 p.m.:  Media registration opens
                       2:00 p.m.:  Tour of Remix and photo opportunities
                       2:45 p.m.:  The Trews play acoustic song
                       3:00 - 3:15 p.m.:  Media opps and interviews

    WHO... will be     The Trews - Colin MacDonald, John-Angus MacDonald,
    there?             Sean Dalton, Jack Syperek

                       Robert Blumenthal, President, Virgin Mobile Canada

                       Paul Brennan, General Manager, Wireless Terminals
                       Division, Samsung Electronics Canada

                       Gavin Sheppard and Derek 'Drex' Jancar, Co-founders,
                       Remix Project

    WHERE... is the    Remix Project - 2 Pardee Ave, Suite 201, Toronto
    Remix Project      Located in the heart of Liberty Village. Parking is
    studio?            available at Liberty Street & Fraser Avenue.

    WHERE...is the     The Opera House - 735 Queen Street East, Toronto
    benefit concert?   Tickets are $20 + service charge available at
                       ticketmaster.ca. Doors open at 8:00 pm.

                       NOTE: If interested in covering the benefit concert,
                       please contact Christina Weber via e-mail or phone
                       at 416-849-1633
    

About RE*Generation

The RE*Generation movement was launched by Virgin Mobile to empower a generation to help its own by bringing together companies and organizations that care about Canada's at-risk and homeless youth, and connecting them with young people who need help. All proceeds raised through the RE*Generation movement support Virgin Unite, the charitable arm of the Virgin group of companies, and its network of partners and programs dedicated to finding long term solutions to youth homelessness across the country.

SOURCE VIRGIN UNITE

For further information: For further information: Christina Weber, Splash PR, (416) 849-1633, christina@splashpr.ca

Organization Profile

VIRGIN UNITE

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