Media Advisory - Ten tribes, ten wishes, one goal



    CALGARY, Sept. 10 /CNW/ -

    
    WHAT:     Exile Island - Alberta's most unique pledge raising fundraiser.
              Based on the reality TV show Survivor, participants have formed
              tribes of 10 people and will be subject to competitions,
              surprises and much excitement. Each tribe has the ultimate goal
              of granting a specific wish to a local child which will be
              delivered by the end of the day.

              Armed only with personal communication devices, tribes will
              compete to collect the most money in donations and pledges by
              calling friends, family and colleagues. As part of the day's
              activities, tribe captains will also lead their team of
              castaways in a variety of challenging mental and physical
              contests including running the gauntlet, navigating a ball
              maze, completing a memory challenge and much more.

              Competition promises to be fierce, but in the end participants
              will ensure that children suffering from life-threatening
              illness are the real winners when their most heart-felt wishes
              are granted to travel to Hawaii to swim with dolphins, visit
              Cinderella in Disneyland, walk on the deck of the HMS Belfast
              in England, and so on.

    WHO:      10 wish children and their families
              10 tribes of 10 people, each from well known local companies
              Honorary Chair David Collyer, President of Canadian Petroleum
              Producers
              Emcee Eric Francis, Jack FM & Calgary Sun
              Entertainers, the Heebee Jeebees
              Jason Evanson, Chapter Director, Children's Wish Foundation

    WHEN:     Friday, September 11, 2009
              12:45pm - 5:30pm
              (xxx) photo ops and interviews @ 3:00pm (xxx)

    WHERE:    NW corner of Riley Park
              800 12 Street NW
              Calgary, AB
    

    BACKGROUND:

    Over 3 years, in select Canadian cities, Exile Island has raised more
than $1.1 Million, with nearly $600K being generated last year alone. This
will be the first time that Alberta has hosted the event.

    Established in 1984, The Children's Wish Foundation of Canada is a
national non-profit organization dedicated to fulfilling a favorite wish for
children diagnosed with life-threatening illnesses. Since its inception,
Children's Wish has granted more than 15,000 wishes to children and their
families and fulfills approximately 950 wishes annually -- each being an
individual adventure, carefully structured to meet the needs of that
particular child. For information on The Children's Wish Foundation of Canada,
log onto www.childrenswish.ca.





For further information:

For further information: Website: www.exileisland.ca; Jason Evanson,
Chapter Director, The Children's Wish Foundation of Canada - Alberta and NWT
Chapter, Cell: (403) 669-8174, Email: jason.evanson@childrenswish.ca; Laura
Van Zoost, Event Coordinator, The Children's Wish Foundation of Canada -
Alberta and NWT Chapter, Cell: (403) 620-3292, Email:
laura.vanzoost@childrenswish.ca


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