Media Advisory - Safe Blood for Safe Motherhood - Delivering the Message to the World



    OTTAWA, June 14 /CNW Telbec/ - A woman who has had a perfectly healthy
pregnancy can die within two hours from postpartum bleeding. Having a safe and
available blood supply, as we do in Canada, is key to emergency obstetric
care. But around the world, more than half a million women every year aren't
so lucky.
    June 14th marks World Blood Donor Day which is hosted in Ottawa this year
by Canadian Blood Services and Héma-Québec. The World Health Organization
(WHO) has designated "Safe Blood for Safe Motherhood" as the international
theme to focus global attention on the urgent need to reduce maternal
mortality, particularly in developing countries in Africa, Asia, Latin
America, and the Caribbean.
    Two Canadian mothers will share their heartfelt stories and join
dignitaries, and health ministers as Ottawa hosts World Blood Donor Day
celebrations at Major's Hill Park to give special thanks to the millions of
voluntary blood donors around the globe.

    
    When:  Thursday, June 14, 2007
           11:30 a.m.

    Where: Major's Hill Park

    What:  Celebration of World Blood Donor Day. A technical briefing on new
           data related to maternal death from the WHO will follow the
           official ceremony with international blood experts.
    

    The celebrations will also feature the first live performance of a brand
new inspirational single called We Shine as One. Just as a star- studded cast
of Canadian artists recorded Tears Are Not Enough for famine relief in
Ethiopia in 1985, We Shine as One features an impressive ensemble cast that
thanks blood donors everywhere for saving lives.
    World Blood Donor Day was officially designated as an annual event by the
World Health Assembly in 2005. It has been hosted previously in the United
Kingdom, and Thailand. It is jointly sponsored by the World Health
Organization, the International Society of Blood Transfusion and the
International Federation of Blood Donor Organizations.




For further information:

For further information: Media contacts: Anne Trueman, Media Relations
Manager, Canadian Blood Services, (613) 739-2538, cell (613) 295-5622; Michel
Thisdel, A/Director of Communications, Héma-Québec, (514) 832-0871, cell (514)
234-1071

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Canadian Blood Services

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Héma-Québec

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