Media Advisory - Ryerson Students Bring Back the Holiday Magic in Downtown Yonge B.I.A Window Wonderland Competition



    TORONTO, Nov. 6 /CNW/ - The Downtown Yonge B.I.A is bringing back the
holiday magic and putting it on display for all to see. Torontonians can take
a stroll through the glittering streets of Downtown Yonge to see festive
window displays created by inspired Ted Rogers School of Retail Management
students at Ryerson University, who have been challenged to transform windows
to reflect the holiday magic theme on a budget of just $100. Windows will be
revealed Thursday, November 8th and will be showcased for the entire month of
November, giving shoppers and passersby enough time to choose their favourite
by logging onto www.downtownyonge.com/windowwonderland to vote. An esteemed
judging panel will select the winning window display on Monday, December 3rd.
The first place winner and a guest will celebrate with a fun night out on the
town, including dinner and one night's stay at the Delta Chelsea Hotel. The
runner-up will receive a student necessity: cooking classes at Great Cooks on
Eight, and third place will receive a gift certificate to Coast Mountain
Sports. As a part of the Urban Lights, Festive Sights series, Window
Wonderland is a signature event launched in partnership with Downtown Yonge
business members.

    
    WHAT:     Downtown Yonge Window Wonderland

    WHO:      Ryerson Students & 16 Downtown Yonge Retailers. Interviews
              available with Monica Kocsmaros; Marketing Manager, Downtown
              BIA, Downtown Yonge Retailers, Liz Evans; Director, Ted Rogers
              School of Retail Management and Ryerson Retail Management
              students.

    WHEN:     Window Reveal: November 8
              Interviews and Media Tour 9:30am-11am
              Window Judging: December 3

    WHERE:    Within the Downtown Yonge Business Improvement Area
              (Between Bay & Yonge, Gerrard & Richmond)
              Nov 8 Media Tour begins at 401 Bay St. 8th Floor
              For a complete list of participating businesses visit:
              www.downtownyonge.com/windowwonderland

    Please RSVP with Anna at The Idea Workshop 416-504-3977 x29
    

    About Downtown Yonge BIA

    The Downtown Yonge Business Improvement Area (B.I.A) is an association of
2000 businesses and property owners in downtown Toronto. Founded in 2001, the
mandate is to revitalize and position Downtown Yonge as Canada's premier
business, shopping and entertainment destination. For further information:
www.downtownyonge.com.





For further information:

For further information: Anna Ng, The Idea Workshop Limited, (416)
504-3977 ext. 29, anna@theideaworkshop.com

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Downtown Yonge Business Improvement Area

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