Media Advisory - Reservations a Must for this Ultimate Dining Experience



    American Express hosts world famous Dinner in the Sky(TM) in Toronto for
    Canadian Premiere

    TORONTO, July 2 /CNW/ - American Express is hosting the ultimate dining
experience in Toronto with the Canadian premiere of Dinner in the Sky(TM), the
world famous extreme culinary adventure from Belgium. Taste buds will be
tempted with gourmet meals served 35 meters above Toronto's Yonge-Dundas
Square and there will be special appearances by celebrity chefs Mark McEwan
and Anthony Sedlak.
    With panoramic views of the city skyline, fine dining will be brought to
a higher level - a perfect 'amuse-bouche' to kick-off American Express'
sponsorship of Summerlicious 2008, the highly anticipated annual dining
celebration produced by City of Toronto Special Events, which runs from July 4
to July 20. Dinner in the Sky features a 22-seat table suspended off the
ground via a 120 ton crane, creating a meal guests will never forget.

    
    What         American Express hosts Dinner in the Sky(TM) Canadian
                 Premiere

    When         Wednesday, July 2, 2008       Thursday, July 3, 2008

                 -  12:30 p.m. Inaugural       -  Lifts scheduled throughout
                    Lift photo opportunity        the day from 7:00 a.m. to
                                                  6:30 p.m.
                 -  Lifts continue throughout
                    the day with the final
                    lift at 9:45 p.m.

    Where        Yonge-Dundas Square, Toronto

    Who          David Barnes                  Jean-François Grenier
                 Vice President of             President
                 Communications                Dinner in the Sky Canada
                 Advertising and Sponsorship
                 American Express Canada

                 Celebrity Chefs Mark McEwan
                 and Anthony Sedlak

    Additional   -  Photographs will be available on the wire after 3:00 p.m.
    Details         on July 2nd

                 -  For more information on the Canadian premiere of Dinner
                    in the Sky, please visit
                    www.americanexpress.ca/dinnerinthesky.

                 -  For more information on Dinner in the Sky, please visit
                    www.dinnerinthesky.ca.
    

    Media RSVP

    Media wishing to have a seat at one of the tables were asked to reserve
in advance. Please contact Joanne Dolan via e-mail at
joanne.dolan@hillandknowlton.ca or mobile phone 416-432-9669, should you wish
to attend on-site.

    About Dinner in the Sky(TM)

    The long-awaited Dinner in the Sky(TM) concept is finally available in
Canada. Originally a Belgian concept, Dinner in the Sky(TM) is operated
exclusively by Altitude Concepts, a Montreal consulting firm that specializes
in the production of strategic events. The platform is 9 meters by 5 meters. A
22-place, high-tech, state of the art table with 3 chefs and a technical
coordinator is hoisted up to 50 meters in the air. After Belgium, France,
England, the United Arab Emirates, United States and South Africa, Canada is
the seventh country to offer this unique concept to food lovers who wish to
enjoy culinary delights in a way that is far from ordinary.

    About American Express

    American Express in Canada operates as Amex Canada Inc. and Amex Bank of
Canada. Both are wholly owned subsidiaries of the New York based American
Express Travel Related Services Company, Inc., the largest operating unit of
the American Express Company. Amex Canada Inc. operates the Business Travel,
Travel Services Network and Travellers Cheques divisions in Canada. Amex Bank
of Canada is the issuer of American Express Cards in Canada. American Express
opened its first offices in Toronto and Hamilton in 1853 and now employs more
than 3,700 Canadians coast-to-coast.





For further information:

For further information: or to schedule an interview with a spokesperson
from American Express, Dinner in the Sky, Mark McEwan or Anthony Sedlak,
please contact: Joanne Dolan, Hill & Knowlton Canada, (416) 413-4642 or (416)
432-9669 (mobile), joanne.dolan@hillandknowlton.ca; Phoebe Stephens, Hill &
Knowlton Canada, (416) 413-4611 or (416) 434-6700,
phoebe.stephens@hillandknowlton.ca

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American Express

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