Media Advisory - Rally launches 2007 Cops for Cancer fundraiser



    VANCOUVER, June 8 /CNW/ - Members of the media and the general public are
invited to the official fundraising kick-off and community rally for the 2007
Canadian Cancer Society Cops for Cancer tours in Greater Vancouver and the
Fraser Valley.
    It takes a community to fight cancer. Since 1998, more than 100
communities throughout B.C. have raised over $12.7 million to support four
Cops for Cancer cycling tours that take place in the fall. This year's
fundraising goal is $3.4 million.

    
    WHAT:    Official fundraising campaign kick-off and community rally.
             Dozens of elementary school students will cheer on more than
             40 volunteer tour riders from Vancouver Island, Greater
             Vancouver, and Fraser Valley law enforcement and emergency
             services detachments as they make an unforgettable entrance into
             the courtyard area. Riders will be joined by childhood cancer
             survivors and guests that include Wally Oppal, Attorney-General
             and Minister responsible for Multiculturalism.

             A broadcast quality video B-roll will be available (includes
             police officers (tour riders) visiting a child touched by cancer
             at school among classmates, several interviews, photos, and
             video clips.)

    WHEN:    Thursday, June 14, 2007 from 11:00 a.m. to 11:20 a.m.; interview
             opportunities immediately following a short program.

    WHERE:   Outdoor Turntable Plaza at the Roundhouse Community Arts and
             Recreation Centre, 181 Roundhouse Mews, across from the Urban
             Fare in Vancouver's Yaletown district.

    WHO:     Children touched by cancer, tour riders, Minister Oppal, and
             Canadian Cancer Society spokespeople will be available for
             interviews.

    WHY:     Community engagement is critical to improving cancer outcomes.
             Public support for Cops for Cancer throughout the summer months
             via head shaves, pole sits, community dinners, school
             fundraisers and other events is vital to the success of their
             campaign to fund research and programs that benefit children and
             families.
    

    Note: Press kits and video B-roll will be available at 10:30 a.m.





For further information:

For further information: Media contact: Marcelo Dominguez, Manager,
Media Relations, Canadian Cancer Society, BC & Yukon Division, T: (604)
675-7340, C: (778) 686-1300, E: mdominguez@bc.cancer.ca

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Canadian Cancer Society (BC and Yukon Division)

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