Media Advisory - "Not every suicide note looks like a suicide note"



    VANCOUVER, July 14 /CNW/ - Haunting, real-life stories about young women
compulsively trying to control their weight are the focus of a hard-hitting
public service announcement (PSA) campaign being launched tomorrow to raise
awareness about the severity of eating disorders.
    "Not every suicide note looks like a suicide note" is the theme of a
compelling street event and guerrilla installation being unveiled by the
founders of The Looking Glass Foundation, a local non-profit organization
whose goal is to develop Canada's first residential centre in British Columbia
for the professional treatment of adolescents with eating disorders.
    Based on true accounts by sufferers of Anorexia Nervosa and Bulimia
Nervosa, the event will address the latest statistics about eating disorders
in British Columbia, the need for youth treatment facilities, and the 10
things people should know to help identify if someone is developing an eating
disorder.
    The guerrilla elements on display will be part of a large multi-media PSA
campaign rolling out across British Columbia and Canada revealing the horrors
of eating disorders, underlining the deadly nature of the disease and the need
for treatment.

    
    When:     Tuesday, July 15, 2008
              11:00 a.m. until approximately 1:00 p.m. (PDT)

    Where:    Vancouver Art Gallery
              On the sidewalk between West Georgia Street and the fountain
              West Georgia Street
              Vancouver, B.C.

    Who:      The Looking Glass Foundation founders, Cindy Dobbe, Deborah
              Grimm and Dolores Elliott - three mothers who each have a
              daughter affected by Anorexia Nervosa and had to seek
              treatment for them in the United States after experiencing
              lack of accessible care in British Columbia.

    Why:      Eating disorders have the highest mortality rate of all mental
              illnesses. The annual death rate associated with Anorexia
              Nervosa is more than 12 times higher than that of all other
              causes combined for females between 15 and 24 years of age.
    

    The new campaign was the recipient of the 2008 Humanitarian Award from
the British Columbia Association of Broadcasters and received $1-million of
gifted media placement.





For further information:

For further information: about this event or to schedule any interviews,
please contact: Paige Calvert or Shari Balga, DDB Canada, Vancouver, Direct:
(604) 608-4421 or (604) 609-9509, Cell: (778) 997-4487 or (416) 727-4101,
paige.calvert@ddbcanada.com or shari.balga@ddbcanada.com

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