Scotiabank calls on hockey fans to build creative replicas of the Cup
Live 'Build-off' in downtown Toronto will feature the real Stanley
Cup(TM), NHL alumni and 10 teams to inspire the public
TORONTO, March 7 /CNW/ - Canadians, get out your duct tape, soup cans,
car parts or pasta noodles - it's time to 'Build Stanley(TM).' In a new
contest that challenges hockey fans to build replicas of the Stanley Cup using
ordinary materials, Scotiabank will recognize Canada's creative spirit and
send two winners and their guests to a Stanley Cup Final game.
What: To launch the contest, Scotiabank is hosting a live
'build-off' event at Toronto's Dundas Square on Friday
March 14th, 2008. The launch event will feature 10 teams from
across the city representing a range of different industries
who will build Cups to be entered in the contest. The real
Stanley Cup will be present at the event to inspire the teams
and NHL Alumni Johnny Bower and Mark Napier will be on hand to
cheer teams on. Scotiabank will make a donation of $500 on
behalf of each team to a charity of their choice.
When: Friday, March 14, 2008 (Set-up 8 a.m./Build-off 9 a.m. -
Where: Dundas Square, corner of Yonge and Dundas Streets, downtown
- 10 teams building Cups that will be entered in the Build
- The Stanley Cup(TM) - families and fans alike are invited to
come out to get their photos taken with the 'Cup'! It's a
great activity for March Break!
- NHL Alumni; Johnny Bower and Mark Napier
- John Doig, Senior Vice-President of Marketing, Scotiabank
NHL and the image of the Stanley Cup are registered trademarks and the
word mark Stanley Cup is a trademark of the National Hockey League.
All Rights Reserved.
For further information:
For further information: Lindsay Mattick, Narrative Advocacy, (416)
644-4123, cell; Livy Feldgajer, Scotiabank Public Affairs, (416) 866-6203 or
(416) 888-4695, cell