Media Advisory - Mattel enters into agreement with Amberwood on RollBots



    OTTAWA, Sept. 4 /CNW Telbec/ - Amberwood Entertainment announced today
that it has entered into an agreement with Mattel, Inc. in connection with
toys and various other products based on RollBots a 3D animated action-comedy
series for kids 6-11 initially comprised of 26 half hours.
    The series is in full production and was commissioned by Canada's YTV, a
division of Corus Entertainment Inc.
    Based on an original idea by Michael Milligan, RollBots are perfectly
round robots that roll at extreme speeds on roller-coaster type tracks through
Flip City, a community that contains 11 different tribes of rollbots.
    In making the announcement, Jonathan Wiseman, VP of Sales & Acquisitions
at Amberwood stated, "We are pleased to have entered into this agreement with
Mattel. It demonstrates the appeal of the property and will certainly have a
positive effect on the brand."
    "We are looking forward to working with Amberwood Entertainment on this
new and unique television property," said Holly Stein, Vice President,
Licensing Acquisitions, Mattel Brands. "Rollbots has many of the necessary
characteristics to become a great new entry in the kids market and our
partnership brings us the opportunity to work together to create engaging and
innovative products that bring the property's unique features and storylines
to life."

    Amberwood is a producer, financier and distributor of high quality
animated and live-action television series, specials and features.




For further information:

For further information: Jonathan Wiseman, VP Sales & Acquisitions,
Amberwood Entertainment Corporation, (613) 238-4567 Ext. 57, Fax: (613)
233-3857, jwiseman@amberwoodanimation.com

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AMBERWOOD ENTERTAINMENT CORPORATION

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