Media Advisory - Kids Help Phone to Release New Study Highlighting the Effects of Cyber Bullying on Canadian Youth



    Sixth Annual Bell Walk for Kids Help Phone to Provide Much Needed Funding
    for Charitable Organization

    MONTREAL, April 18 /CNW/ - On April 18, Bell Canada and Kids Help Phone
will mark the launch of the sixth annual Bell Walk for Kids Help Phone
campaign with the release of a Kids Help Phone research study documenting the
effects of cyber bullying on Canadian children and adolescents.
Representatives from Bell Canada and Kids Help Phone, and Quebec singer Dany
Bédar (Spokesperson), will be in attendance. Students from Ecole Secondaire
Saint-Henri will take part in an interactive cyber bullying session as part of
the press conference.

    
    What:  Release of "Cyber bullying: Our Kids' New Reality", based on
    almost 2,500 responses to an online survey conducted by Kids Help Phone
    between December 20, 2006 and January 20, 2007. The report also includes
    numerous recommendations on how kids, parents and schools can deal with
    this serious problem.

    When:        Wednesday, April 18, 2007
                 -------------------------

    Where:       Ecole Secondaire Saint-Henri
                 4115 rue St-Jacques
                 Montreal, QC

    Who:         Bernard Desrochers, Director, Montreal Counselling Center,
                 Kids Help Phone
                 Sylvie Giguère, Vice-Presidente, SMB Sales, Bell Canada
                 Dany Bédar, Official Spokesperson for Kids Help Phone in
                 Quebec

    Time:        1:00 p.m.
                 ---------
    

    About Kids Help Phone:
    Kids Help Phone is Canada's only toll-free, 24-hour, bilingual and
anonymous phone and web counselling, referral and information service for
children and youth. Every day, professional counsellors provide immediate,
caring support to young people in urban and rural communities across the
country. Kids contact Kids Help Phone about every issue imaginable - from
school, dating and family problems, to depression, abuse and suicide. In 2006,
Kids Help Phone helped young people in need from almost 3,000 Canadian
communities more than 1.5 million times through its phone and online services.

    About Bell Canada:
    Bell Canada is Canada's national leader in communications with 28 million
customer connections across the country. The company provides consumers with
simple solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television and
voice over IP. Bell also offers integrated information and communications
technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell
is proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca, and for corporate information on BCE, please visit
www.bce.ca.





For further information:

For further information: Patricia Crummey, Coordinator, Public
Relations, Kids Help Phone, (416) 586-5437 x8345,
patricia.crummey@kidshelp.sympatico.ca; Cristine Tessier, Account Manager,
Optimum Public Relations, (514) 776-5529, Cristine.Tessier@cossette.com


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