Media Advisory - Kids Help Phone to Release New Study Highlighting the Effects of Cyber Bullying on Canadian Youth



    Sixth Annual Bell Walk for Kids Help Phone to Provide Much Needed
    Funding for Charitable Organization

    CALGARY, April 16 /CNW/ - On April 18, Bell Canada and Kids Help Phone
will mark the launch of the sixth annual Bell Walk for Kids Help Phone
campaign with the release of a Kids Help Phone research study documenting the
effects of cyber bullying on Canadian children and adolescents.
Representatives from Bell Canada and Kids Help Phone, and Canadian singers
Aaron Lines and Rob James (Celebrity Ambassadors for the campaign), will be in
attendance. Students from Queen Elizabeth Junior & Senior High will take part
in an interactive cyber bullying session as part of the press conference.

    
    What:     Release of "Cyber bullying: Our Kids' New Reality", based on
              almost 2,500 responses to an online survey conducted by Kids
              Help Phone between December 20, 2006 and January 20, 2007. The
              report also includes numerous recommendations on how kids,
              parents and schools can deal with this serious problem.

    When:     Wednesday, April 18, 2007

    Where:    Queen Elizabeth Junior & Senior High
              512 - 18 Street NW
              Calgary, AB

    Who:      Aren Van Delden, Counsellor, Kids Help Phone
              Allan MacDonald, Vice-President, Sales and Marketing,
              Bell Canada
              Aaron Lines, Rob James, Celebrity Ambassadors

    Time:     10:30 a.m.
    

    About Kids Help Phone:
    Kids Help Phone is Canada's only toll-free, 24-hour, bilingual and
anonymous phone and web counselling, referral and information service for
children and youth. Every day, professional counsellors provide immediate,
caring support to young people in urban and rural communities across the
country. Kids contact Kids Help Phone about every issue imaginable - from
school, dating and family problems, to depression, abuse and suicide. In 2006,
Kids Help Phone helped young people in need from almost 3,000 Canadian
communities more than 1.5 million times through its phone and online services.

    About Bell Canada:
    Bell Canada is Canada's national leader in communications with 28 million
customer connections across the country. The company provides consumers with
simple solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television and
voice over IP. Bell also offers integrated information and communications
technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell
is proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca, and for corporate information on BCE, please visit
www.bce.ca.




For further information:

For further information: Patricia Crummey, Coordinator, Public
Relations, Kids Help Phone, (416) 586-5437 x 8345,
patricia.crummey@kidshelp.sympatico.ca; Jacqueline Michelis, Bell Canada,
Media Relations, (613) 785-1427 or 1-877-391-2007,
jacqueline.michelis@bell.ca


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