Media Advisory - Judgment in Crucial Tobacco Case to be Handed Down by Supreme Court of Canada Thursday, June 28



    Canadian Cancer Society Available to Comment

    OTTAWA, June 26 /CNW/ - The Supreme Court of Canada will deliver its
judgment on the constitutional validity of federal tobacco legislation on
Thursday, June 28 at 9:45 a.m. EDT.
    The judgment stems from a decade-long case that was heard before the
Supreme Court on February 19, 2007. The tobacco legislation is being
challenged on constitutional grounds by the three major Canadian tobacco
manufacturers.
    At the February 2007 hearing, the Canadian Cancer Society, the federal
government and six provinces (British Columbia, Saskatchewan, Manitoba,
Ontario, Quebec and New Brunswick) argued in support of the constitutional
validity of federal legislation restricting tobacco advertising, banning
tobacco sponsorship, and requiring large warnings on cigarette packages.

    
    -------------------------------------------------------------------------
    What:                          Supreme Court of Canada judgment on the
                                   constitutional validity of federal tobacco
                                   legislation.
    -------------------------------------------------------------------------
    Where:                         The Supreme Court of Canada
                                   301 Wellington Street, Ottawa, Canada
    -------------------------------------------------------------------------
    When:                          Judgment to be rendered Thursday, June 28,
                                   9:45 a.m. EDT
    -------------------------------------------------------------------------
    Canadian Cancer Society
    representative:                Rob Cunningham, lawyer for the Canadian
                                   Cancer Society, is available to comment
                                   and provide background about the court
                                   case and will be at the courthouse
                                   immediately following the release of the
                                   Supreme Court's judgment.
    -------------------------------------------------------------------------
    Background:                    The federal Tobacco Act, adopted by
                                   Parliament in 1997, contains partial
                                   restrictions on tobacco advertising but
                                   falls short of a total ban. Although many
                                   countries have banned tobacco advertising,
                                   tobacco companies in Canada are allowed to
                                   advertise.

                                   In 1997, Canada's three major tobacco
                                   manufacturers - Imperial Tobacco Canada
                                   Ltd., Rothmans, Benson & Hedges, Inc. and
                                   JTI-Macdonald Corp. - took the federal
                                   government to court. They argued that
                                   restrictions on tobacco advertising, as
                                   found in the Tobacco Act, unjustifiably
                                   infringed their constitutional right to
                                   freedom of expression.

                                   On December 15, 2002, the Quebec Superior
                                   Court upheld the legislation in its
                                   entirety.

                                   On August 22, 2005, the Quebec Court of
                                   Appeal upheld almost all of the
                                   legislation.

                                   The Supreme Court of Canada heard the case
                                   on February 19, 2007.

                                   The Canadian Cancer Society has been an
                                   intervener in this case since 1997 given
                                   the crucial public health importance of
                                   the legislation. Approximately 30% of
                                   cancer deaths and 85% of lung cancer
                                   deaths are caused by tobacco.

                                   Read the Canadian Cancer Society's written
                                   argument filed in the Supreme Court of
                                   Canada.

                                   The Canadian Cancer Society is a national
                                   community-based organization of volunteers
                                   whose mission is to eradicate cancer and
                                   to enhance the quality of life of people
                                   living with cancer. When you want to know
                                   more about cancer, visit our website
                                   www.cancer.ca or call our toll-free,
                                   bilingual Cancer Information Service at
                                   1 888 939-3333.
    -------------------------------------------------------------------------
    





For further information:

For further information: Media contacts: Rob Cunningham, Canadian Cancer
Society, (613) 565-2522, ext. 305; or Alexa Giorgi, Bilingual Communications
Specialist, Canadian Cancer Society, Tel. (416) 934-5681, agiorgi@cancer.ca

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