Media Advisory - International marketing industry leaders to speak at Toronto conference



    TORONTO, March 26 /CNW/ -

    
    WHAT:     Canadian Media Directors' Council Annual Conference
              Pay Attention! The New Age of Engagement

    WHEN:     TOMORROW - Tuesday, March 27
              8:30 a.m. - 4:30 p.m.

    WHERE:    Metro Toronto Convention Centre, John Bassett Theatre
              255 Front Street West, Toronto

    WHO:      International and Canadian speakers from all sectors of the
              global media/marketing industry, including:

    -   David Lubars, chairman and chief creative officer, BBDO North America
        (Morning Keynote)
    -   Don Tapscott, best-selling co-author of WIKINOMICS: How Mass
        Collaboration Changes Everything (Lunch Keynote)
    -   Scott Paterson, chairman and CEO of JumpTV
    -   Wade Oosterman, president, Bell Mobility and Bell Distribution Inc.
        (BDI) and chief brand officer, Bell Canada
    -   Jeff Cole, Ph.D., director, Centre for the Digital Future, USC
        Annenberg School for Communications
    -   Steve Ridley, CEO, Americas Kinetic Worldwide
    -   Dominic Proctor, CEO Mindshare Worldwide
    -   Charlie Crowe, publisher, Cream Magazine and founder, C Squared
        Communications
    -   Martin Newland, past editor of London's Daily Telegraph and a
        founding and deputy editor of Canada's National Post
    -   Jagoda Pike, publisher, The Toronto Star

        Together with other speakers and panelists, they will explore the
        vitally important issue of getting and keeping the attention of
        increasingly distracted, media savvy, consumers with relevant
        products, content and messages.

        Go to www.cmdc.ca for full speaker list and agenda

    CMDC:     The Canadian Media Directors' Council (CMDC) is an independent
              organization, comprised of media professionals representing
              advertising agencies and media management companies accounting
              for over 80 per cent of advertising spending in the country.
              Its annual conferences attract top quality speakers from around
              the globe and, with 800 participants, have become Canada's
              largest single-day event in the broadly defined
              advertising/communications industry.

     FOR LUNCH PURPOSES AND TO ACCOMMODATE SPECIAL REQUESTS, MEDIA PRE-
                  REGISTRATION WOULD BE GREATLY APPRECIATED
    





For further information:

For further information: Michael Wilson: (416) 873-4110,
mwilson@total.net; Conference Day Only, (416) 585-3560

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CANADIAN MEDIA DIRECTORS' COUNCIL

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