Media Advisory - Inniskillin Wines Celebrates 2010 Olympic Spirit with Today's Release of Commemorative Icewine



    Bottling honours athletes, Canadian artist

    TORONTO, Feb. 12 /CNW/ - When the world looks to Canada, certain icons
represent the nation the world over. "When we think about Canada, we think
about hockey, maple syrup and Icewine," says Inniskillin Wines co-founder Karl
Kaiser. Icewine has become Canada's international calling card, bringing
attention to Canada's wine industry. It's only fitting that with exactly 365
days until the 2010 Winter Games, Inniskillin Wines, a winery of Vincor Canada
the Official Wine Supplier of the Vancouver 2010 Olympic and Paralympic Winter
Games, launches the exclusive Inniskillin Vidal Icewine Commemorative Edition
in Toronto at the LCBO today. On-hand to celebrate today's launch will be
winemaker Bruce Nicholson and Olympic hopeful figure skaters Anabelle Langlois
and Cody Hay.
    A portion of the proceeds from every bottle sold will support the
Canadian Olympic Team and the Vancouver 2010 Olympic and Paralympic Winter
Games. The winery's goal is to raise $50,000, and this fundraising effort is
part of a larger sponsorship program between Vincor Canada, its wineries and
VANOC.
    The 2010 Winter Games will bring significant tourism to Canada, with many
visitors seeking distinctively Canadian gifts and mementos of the Olympic
Games. Inniskillin's Vidal will be one of the gifts or souvenirs that people
reach for. "We are honoured Inniskillin Vidal Icewine Commemorative Edition is
the official Icewine of the 2010 Winter Games and that we have the opportunity
to support Canada's Olympic athletes," says Inniskillin spokesperson Deborah
Pratt. "When international visitors come, they zero in on the Icewine... it's
Canadian, it's a specialty, and even extra special when it is commemorating
the 2010 Winter Games."
    Each commemorative bottle features the stunning artwork of Canadian
artist Gordon Halloran, who made his Olympic debut with his "Paintings Below
Zero" installation as Canada's official representative at the Cultural
Olympiad of the 2006 Olympic Winter Games in Turin, Italy. Using ice as his
canvas, Halloran paints spectacular abstract images that, like Inniskillin
Icewine, have garnered worldwide acclaim. Inniskillin's association with
Gordon Halloran came about from a chance meeting between the artist and Donald
Ziraldo at the 2006 Torino Winter Games.
    Inniskillin Vidal Icewine Commemorative Edition can be enjoyed at any
time of the year, as an aperitif or paired with unique dishes including
desserts and is available now in Ontario at the LCBO (375ml / $59.95), Duty
Free stores (375ml / $59.95), and the Inniskillin Wines Boutique in
Niagara-on-the-Lake.
    Inniskillin Vidal Icewine Commemorative Edition is an example of extreme
winemaking, harvested from grapes naturally frozen on the vine, at the peak of
Canada's bracing winter. The finished wine is intense and luscious, balanced
with brilliant acidity. This resulting balance makes the Icewine a great match
for a wide range of cuisine. "This Icewine is distinguished by fruit flavours
that range from mango to peach nectar to lychee with added complexity from oak
aging," says Nicholson. "With great structure, this Icewine is an excellent
match with food, and I expect it will also go well with the gold medals I am
expecting our athletes to win."

    Inniskillin Wines, established in 1975 by co-founders Donald Ziraldo and
Karl Kaiser, is Canada's premier estate winery producing truly distinctive and
elegant wines from premium grape varieties grown in Canada. Inniskillin has
vineyards in the Niagara Peninsula in Ontario and the Okanagan Valley in
British Columbia. Inniskillin has gained international recognition for its
award winning Icewines, which, as the number one selling wine by distribution
in duty free stores, can be found in over 68 countries around the world.
Inniskillin is proud of the role it has played and continues to be one of the
rising stars in bringing recognition to Canada as part of the international
success of Canadian wines. For more information, visit www.inniskillin.com.

    Resource materials

    For your convenience, online is a library with, video, audio, photos and
background information, including the national press release and images from
the launch and announcement of the Commemorative Edition Vidal Icewine.

    To access, with your web browser visit:
http://www.inniskillin.com/mediacentre
    Enter the user word: "Inniskillin"
    Password: "icewine"

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: Media contacts: At the Inniskillin Niagara
winery: Debi Pratt, 1-888-466-4754 x 5410, (905) 468-2187 x 5410,
dpratt@inniskillin.com; Nationally - Coletta Consultants: Christine Liber,
(416) 651-4722 x 1, christine.liber@ccltd.ca; Leeann Froese, (604) 904-9793,
leeann@ccltd.ca

Organization Profile

Inniskillin Wines

More on this organization

VANCOUVER 2010

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890