Media Advisory - Help choose RBC's Next Great Innovator



    January 27th is the peer voting deadline to pick the fifth team finalist

    TORONTO, Jan. 16 /CNW/ -

    
    WHAT:    RBC's Next Great Innovator Challenge(TM) asked university and
             college students from across Canada to "describe an innovation,
             idea or concept that Canadian financial institutions should
             consider to make it easier for clients to do business with us."
             Submissions were received from more than 100 teams, from schools
             across Canada and narrowed down to the top 15 entries. The 15
             submissions were then reviewed by the RBC Innovation Council and
             the top four were selected as finalists.

             The Council also chose five additional submissions for the web-
             based peer voting selection process, which starts on January 16,
             2008, and gives students the ability to choose the fifth
             finalist.

    WHY:     RBC is inviting students to choose the fifth finalist through a
             web-based voting process. The entry that receives the most votes
             will be chosen as the fifth finalist. Competing for more than
             $45,000 in total prizes, the top five teams will come to Toronto
             for final evaluation by the RBC Next Great Innovator judging
             panel consisting of some of RBC's top executives.

    WHO:     Anyone with a computer can vote for their favourite idea.

    HOW:     Visit www.nextgreatinnovator.com to view a short synopsis of
             each entry that is eligible for peer voting and then vote for
             your favourite idea.

    WHEN:    Voting will be open from January 16 through to January 27, 2008.
    




For further information:

For further information: Media contact: Jackie Braden, RBC Media
Relations, (416) 974-2124


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