Media Advisory - Help choose RBC's Next Great Innovator - Vote for the fifth finalist team



    TORONTO, Jan. 14 /CNW/ -

    
    WHAT: This year RBC's Next Great Innovator Challenge(TM) asked university
          and college students from across Canada to "Suggest an innovative
          concept, product or process from another region or different
          industry that Canadian financial services providers should adopt."
          Submissions were received from 24 universities and colleges across
          Canada and the top four finalists were selected by the RBC
          Innovation Council.

          The Council also chose five additional submissions for the
          web-based peer voting selection process, which started on
          January 9, 2009, and shifts the power to anyone with a computer to
          choose the fifth finalist. Competing for more than $45,000 in total
          prizes, the top five teams will come to Toronto for final
          evaluation by the RBC Next Great Innovator judging panel consisting
          of some of RBC's top executives.

    WHY:  In the era of social media, RBC understands the importance of
          diversity and user-generated content. Peer voting allows the
          public to also have a voice in the products or services they would
          like to see offered at RBC.

    WHO:  Anyone with access to the Internet can vote for their favourite
          idea.

    HOW:  Visit www.nextgreatinnovator.com to view a short synopsis of each
          entry that is eligible for peer voting and then vote for your
          favourite idea.

    WHEN: Voting is open from January 9 through to January 21, 2009. The
          winning team will be announced on www.nextgreatinnovator.com.
    





For further information:

For further information: Media contact: Shauna Browne, (416) 348-3342


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