Media Advisory - Heart & Stroke CEO goes to great heights to raise money for more AEDs



    TORONTO, Nov. 27 /CNW/ -

    
    WHAT:  (*) Heart and Stroke Foundation of Ontario CEO, Rocco Rossi, kicks
               off the 7 Summits & The Everest Challenge
           (*) Rossi will climb the stairs of seven of downtown Toronto's
               tallest towers five times each - and then climb two of them
               once more, to achieve a total height of 29,028 ft - the first
               time it's ever been done
           (*) The goal for this fundraising event is to raise more than
               $1 million for AEDs in communities across Ontario
           (*) The seven towers are: First Canadian Place, Scotia Plaza,
               TD Trust Tower, Commerce Court West, TD Bank Tower,
               Bay Wellington Tower & Royal Bank Plaza
           (*) The actual ascent of the 7 towers will take place
               February 22-24, 2008

    WHEN:  The 7 Summits Kick-Off takes place Thursday, November 29 at
           11:30 a.m.

    WHERE: Lobby of First Canadian Place, 100 King Street West (North West
           corner of King and Bay) - right next to Bank of Montreal

    EVENT: (*) Heart & Stroke CEO Rocco Rossi dons mountain-climbing gear to
               kick-off the 7 Summits event to raise money for AEDs in
               Ontario
           (*) He will be joined by over 100 supporters who will also
               participate in a mass CPR training session led by Toronto EMS
           (*) Two corporate supporters will launch Rocco's campaign by
               donating over $350,000 with giant, oversized cheques
           (*) Reporters will also have the chance to learn CPR and take home
               their own Heart & Stroke CPR Anytime(TM) Kit (value $40)-
               which allows them to learn CPR at home in 20 minutes.
    

    According to the Heart and Stroke Foundation, every year 35,000 to 45,000
Canadians suffer cardiac arrest, mostly outside of hospital settings. The odds
of surviving an out-of-hospital arrest are 5%. Early treatment with an
Automated External Defibrillators (AED) coupled with early CPR can restart a
heart and boost survival rates to 50% or more.




For further information:

For further information: Elissa Freeman, Heart and Stroke Foundation,
(416) 489-7111 ext. 316, (416) 565-5605; Sharon Edwards, Heart and Stroke
Foundation, (416) 489-7111 x482, (416) 937-5307

Organization Profile

Heart and Stroke Foundation of Ontario

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