Media Advisory - From cupid to eCards: a peek at valentines through the ages



    TORONTO, Jan. 25 /CNW/ - The valentine has come a long way from its
humble beginnings in the eighteenth century when handmade versions featuring
cupids and hearts, embellished with lace and ribbons were exchanged.
    Today's selection of valentines from Carlton Cards transcends the
traditional focus on couples and romance. This year's cards include "from" the
family cat and dog and even "Anti-Valentine's Day" cards for unattached
singles.
    Here's a look at how valentines have evolved through the years:

    
    1930s
    -----
    -   Funny valentines become popular helping North Americans laugh at
        their hardships; cards surge in popularity as a replacement for more
        expensive gifts like flowers and candy.

    1940s
    -----
    -   Cut-out and stand-up valentines with elements that moved using a
        metal grommet and paper tab device were all the rage.

    1950s
    -----
    -   Valentine's Day expands beyond romance and into more everyday
        relationships; American Greetings introduces dozens of designs for
        friends, schoolchildren, teachers and relatives.

    1960s
    -----
    -   Soft Touch valentines, featuring conversational messages and soft
        focus photography, were in vogue as young adults searched for ways to
        differentiate themselves.

    1970s
    -----
    -   The young and hip gravitated to brightly coloured, oversized
        valentines with free-form artwork inspired by pop music posters.

    1980s
    -----
    -   "Big" was in, especially for Valentine's Day; cards pushed the size
        limit, including a few that were nearly waist-high!

    1990s
    -----
    -   The video age inspired juvenile valentines featuring favourite kids'
        cartoon characters.
    -   With high-tech communications becoming a way of life,
        AmericanGreetings.com sent thousands of Valentine's Day messages
        through cyberspace for the first time.
    





For further information:

For further information: For images of past and present cards, further
information, or to schedule an interview, contact: Danna Barak for Carlton
Cards, dbarak@punch.to, (416) 360-6522 x 240

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CARLTON CARDS LTD.

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