Media Advisory - F1 fans can check-out Toyota's F1 tour bus in Montreal



    MONTREAL, June 7 /CNW/ -

    
    TO:       MONTREAL AREA - NEWS AND ASSIGNMENT EDITORS, AUTOMOTIVE,
              BUSINESS, AND CONSUMER WRITERS

    FROM:     TOYOTA F1 TOUR BUS

    SUBJECT:  F1 FANS CAN CHECK-OUT TOYOTA'S F1 TOUR BUS IN MONTREAL

    WHAT:     You may have already heard of the double-decker Toyota F1 bus
              that is touring Montreal this week. The bus makes a route every
              45-60 minutes and has 3 major stops. A couple event team
              members are at each major stop and solicit pedestrians to take
              a ride on the bus. On board, Toyota has a live DJ with music,
              tamtam players, cheering event staff, a contest for a 42-inch
              Panasonic Viera HD plasma television, a local band (the Dizzy
              Racers recently famous for their soundtrack to a Quebec-made
              "Fast and Furious"-type movie called "Nitro") performing their
              album, Toyota giveaways, and more. On Thursday June 7 between
              10 am and 11 am, Jarno Trulli will make an appearance and take
              a round on the bus including live radio feed with 4 local
              stations, and an autograph signing session which will be
              attended by Musique Plus. There is also a Panasonic/Toyota
              contest currently running on 2 local radio stations.

    WHO:      -  Jarno Trulli to board the bus between 10 am and 11 am on
                 June 7 to participate in radio show and salute fans.
              -  Toyota Canada - media representatives to be on-site

    WHEN:     Jarno Trulli - June 7: 10 am to 11 am
              Toyota F1 Bus Tour: June 4 to June 9, 2007

    WHERE:    Montreal, QC
              June 4-6 from 11am-7pm and June 7-9 from 1pm-7pm the route is
              as follows: Bus leaves Dorchester Square, North on Peel, East
              on Saint-Catherine, South on Union Ave, East on Cathcart, South
              on Place Phillips (turns into Beaverhall), East on Jaques
              Cartier, South on McGill, East on de la Commune, North on
              Saint-Laurent, West on Rene-Levesque, North on Jeanne Mance,
              West on de Maisonneuve, South on Saint-Mathieu, East on
              Saint-Catherine, South on Metcalfe, Arrive Dorchester Square.

              After 7pm from June 7-9 the route has to be modified because of
              the Crescent St. festival: bus leaves Dorchester Square, North
              on Peel, East on Saint-Catherine, South on Union Ave, East on
              Cathcart, South on Place Phillips (turns into Beaverhall), East
              on Jaques Cartier, South on McGill, East on de la Commune,
              North on Saint-Laurent, West on Rene-Levesque, North on Jeanne
              Mance, West on de Maisonneuve, North on de la Montagne, West on
              Sherbrooke, South on Saint-Mathieu, East on Saint-Catherine,
              South on Metcalfe, Arrive Dorchester Square.
    





For further information:

For further information: Melanie Testani, Consultant, Public Relations,
Toyota Canada Inc., (416) 930-4731


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