Media Advisory - Examining Culture, Media and Eating Disorders at Sheena's Place 7th annual Awareness Breakfast, presented by Scotiabank



    TORONTO, Feb. 6 /CNW/ - The seventh annual Sheena's Place Awareness
Breakfast, presented by Scotiabank, will host Harvard University medical
anthropologist Dr. Anne Becker who will speak on the subject of Culture, Media
and Eating Disorders through her studies of Body, Self and Society: The View
from Fiji. Dr. Becker will discuss the impact that exposure to television and
other types of media has on eating behaviours of teens.

    
    What:   Sheena's Place is a community-based, not for profit organization
            that offers hope and support to individuals and families affected
            by eating disorders and related issues. The seventh Annual
            Sheena's Place Awareness Breakfast, presented by Scotiabank takes
            place during Eating Disorders Awareness Week which runs from
            February 4 to 8, 2007.

    When:   Friday, February 8, 2007
            7:30 a.m. to 9 a.m.

    Where:  Arcadian Court, 401 Bay Street, (Simpson Tower), 8th Floor,
            Toronto

    Who:    Dr. Anne Becker, Keynote Speaker
            Bob Magee, Moderator
            500 attendees

    Why:    According to Sheena's Place, eating disorders have the highest
            mortality rate of all mental illnesses. Anyone can develop an
            eating disorder regardless of age, race, gender or background,
            however anorexia and bulimia affect primarily women in their
            teens and 20s. Studies report both disorders in children as young
            as six years as well in adults as old as 75. Sheena's Place is
            focused on the education, awareness and prevention of eating
            disorders in addition to offering over 50 weekly support groups
            at no charge. The goal of this corporate breakfast, sponsored by
            Scotiabank, is to provide the audience with an opportunity for
            understanding eating disorders, as well as to raise funds for
            Sheena's Place's ongoing programs.
    





For further information:

For further information: and to reserve an interview time with Dr.
Maine, Anne Elliott, Program Director for Sheena's Place, please contact: Livy
Feldgajer, Scotiabank Public Affairs, (416) 866-6203 or
Livy_Feldgajer@scotiacapital.com


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