Media Advisory - CIBC Senior Executive Vice-President, Retail Markets, to speak at Reaching Higher: Canadian Conference on Financial Literacy



    TORONTO, Sept. 9 /CNW/ - CIBC (CM: TSX;NYSE) Sonia Baxendale, Senior
Executive Vice-President, CIBC Retail Markets, will speak at Reaching Higher:
Canadian Conference on Financial Literacy on Wednesday, September 10, 2008 in
Montreal. Ms. Baxendale will be presenting as part of a panel titled
"Innovative Sector Based Approaches to Increasing Financial Literacy".
Interested parties may access the presentation through www.cibc.com, Executive
Presentations and Webcasts, after the conclusion of the conference.

    
    About the Panel: Innovative Sector Based Approaches to Increasing
    Financial Literacy
    

    Now more than ever, innovative solutions are required by three key
sectors - voluntary, financial services and government - in order to ensure a
pan-Canadian approach to skills development, and increased knowledge and
confidence related to financial matters. Sector representatives will discuss
how each is able to develop solutions that meet financial literacy needs of
Canadians and examine potential roles and partnerships.

    About the FCAC Conference

    This important national conference - Reaching Higher: Canadian Conference
on Financial Literacy - offers attendees unique insights on crucial financial
literacy issues and the opportunity to hear about emerging best practices and
the latest research on one of the most critical issues affecting consumers
today. The intensive conference program offers four keynote addresses by
well-known national - and international - authorities, four in-depth workshops
and three provocative panel discussions. The conference is organized by the
Financial Consumer Agency of Canada, Social and Enterprise Development
Innovations (SEDI) and the Joint Forum of Financial Market Regulators.
Information on the conference is available at the Financial Consumer Agency of
Canada's website.

    About CIBC

    CIBC is a leading North American financial institution with nearly
11 million personal and business clients. CIBC offers a full range of products
and services through its comprehensive electronic banking network, branches
and offices across Canada, in the United States and around the world. For more
information about CIBC visit www.cibc.com.





For further information:

For further information: Rod Cumming, Senior Director, Communications &
Public Affairs, CIBC, Tel: (416) 304-5567, roderick.cumming@cibc.com


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