Media advisory - Capture the emotions, share the stories



    TORONTO, April 21 /CNW/ -

    WHAT: A historic, cross-country, one-night music celebration, hosted by
Becel to raise awareness of women and heart health. Approximately 35,000
Canadians across the country have registered to be a part of the Becel Love
Your Heart Benefit Concert. The concerts will be held in Toronto and Montreal.
A live simulcast will be broadcast to over 100 theatres in communities
throughout Canada.
    As a founding sponsor of the Heart & Stroke Foundation's "Heart Truth"
campaign, Becel's hope is that women feel inspired and empowered to make the
small changes that can help decrease the risk of heart disease and stroke -
the number one killer of women in Canada.
    The concerts will feature performances from Diana Krall, Chantal
Kreviazuk and Deborah Cox in Toronto, as well as Isabelle Boulay and others in
Montreal.

    Photo and interview opportunity: Catch the overwhelming and emotional
audience response to this heartfelt night as guests leave the theatres at the
end of this historic event. The concert end times are bolded below.

    
    WHEN:  Thursday, April 23, 2009

           7:00 PM - 9:00 PM Eastern Time (ON, QC)

           6:00 PM - 8:00 PM Central Time (MB)

           6:00 PM - 8:00 PM Central Time (SK)

           7:00 PM - 9:00 PM Pacific Time (BC)

           8:00 PM - 10:00 PM Mountain Time (AB)

           8:00 PM - 10:00 PM Atlantic Time (NS, NB, PEI)

           8:30 PM - 10:30 PM NFLD Time


    WHO:   -   Margaret McKellar, Becel
           -   Bobbe Wood, Heart and Stroke Foundation

    (available for phone interviews)

    About The Heart Truth campaign

    While one in three Canadian women die of heart disease and stroke, most
    don't know that it's their most serious health concern. The Heart Truth
    campaign educates women about identifying their risks and warning signs
    of heart disease and stroke. The Heart Truth provides women with the
    tools they need to take charge of their heart health. The campaign is
    especially relevant for women 40 to 60 years old, whose risk increases as
    they age.

    www.thehearttruth.ca

    Find a participating theatre in your region:

    WESTERN PROVINCES

    City               Theatre Name

    Burnaby            SilverCity Metropolis
    Calgary            Famous Players Westhills 10
    Calgary            Scotiabank Theatre Chinook
    Calgary            Cineplex Odeon Crowfoot Crossing
    Edmonton           Cineplex Odeon North Edmonton
    Edmonton           Cineplex Odeon South Edmonton
    Edmonton           Scotiabank Theatre Edmonton
    Grande Prairie     Cineplex Odeon Grande Prairie
    Kamloops           Cineplex Odeon Aberdeen Mall
    Kelowna            Famous Players Orchard Plaza
    Langley            Colossus Langley
    Lethbridge         Galaxy Cinemas Lethbridge
    Maple Ridge        Cineplex Odeon Meadowtown Cinemas
    Medicine Hat       Galaxy Cinemas Medicine Hat
    Mission            SilverCity Mission
    Nanaimo            Galaxy Cinemas Nanaimo
    Prince George      Famous Players 6 Prince George
    Richmond           SilverCity Riverport
    Red Deer           Galaxy Cinemas Red Deer
    Prince Albert      Galaxy Cinemas Prince Albert
    Regina             Galaxy Cinemas Regina
    Saskatoon          Galaxy Cinemas Saskatoon
    Sherwood Park      Galaxy Cinemas Sherwood Park
    Surrey             Cineplex Odeon Strawberry Hill
    Vancouver          Scotiabank Theatre Vancouver
    Victoria           SilverCity Tillicum Victoria
    Winnipeg           SilverCity Polo Park
    Winnipeg           SilverCity St. Vital

    ONTARIO

    City               Theatre Name

    Ancaster           SilverCity Ancaster
    Barrie             Galaxy Cinemas Barrie
    Belleville         Famous Players 8 Belleville Cinemas
    Brampton           SilverCity Brampton
    Brantford          Galaxy Cinemas Brantford
    Brockville         Galaxy Cinemas Brockville
    Burlington         SilverCity Burlington
    Cambridge          Galaxy Cinemas Cambridge
    Cornwall           Galaxy Cinemas Cornwall
    Collingwood        Galaxy Cinemas Collingwood
    Guelph             Galaxy Cinemas Guelph
    Kingston           Cineplex Odeon Gardiner's Road
    London             SilverCity London
    Midland            Galaxy Cinemas Midland
    Mississauga        Coliseum Mississauga
    Newmarket          SilverCity Newmarket
    Niagara Falls      Cineplex Odeon Niagara Square
    North Bay          Galaxy Cinemas North Bay
    Oakville           SilverCity Oakville
    Ottawa             Coliseum Ottawa
    Ottawa             SilverCity Gloucester
    Ottawa             Cineplex Odeon South Keys Cinemas
    Owen Sound         Galaxy Cinemas Owen Sound
    Oshawa             Cineplex Odeon North Oshawa
    Peterborough       Galaxy Cinemas Peterborough
    Richmond Hill      SilverCity Richmond Hill
    Sarnia             Famous Players Lambton 9 Cinemas
    Sault. Ste. Marie  Galaxy Cinemas Sault Ste. Marie
    St. Thomas         Galaxy Cinemas St. Thomas
    Sudbury            SilverCity Sudbury
    Thunder Bay        SilverCity Thunder Bay
    Toronto            SilverCity Yonge & Eglinton
    Toronto            Scotiabank Theatre Toronto
    Toronto            Cineplex Odeon Eglinton Town Centre
    Toronto            Cineplex Odeon Queensway
    Waterloo           Galaxy Cinemas Waterloo
    Windsor            Cineplex Odeon Devonshire Mall
    Woodbridge         Colossus Toronto

    ATLANTIC CANADA

    City               Theatre Name

    Charlottetown      Empire Theatres Charlottetown
    Fredricton         Empire Theatres Regent
    Halifax            Empire Theatres Park Lane
    Halifax            Empire Theatres Dartmouth Crossing
    Halifax            Empire Theatres Bayers Lake
    Moncton            Empire Theatres Trinity
    St. John's         Empire Theatres Studio 12
    





For further information:

For further information: Ontario: Andrea Rosebrugh, (416) 848-1456,
arosebrugh@national.ca; Laura Garcia, (416) 848-1441, lgarcia@national.ca;
British Columbia: Erin Hochstein, (604) 638-7452, ehochstein@national.ca;
Alberta/Manitoba/Saskatchewan: Karissa Boley, (403) 444-1486,
kboley@national.ca; Atlantic Canada: Christianna Williston, (902) 420-1860
x229, cwilliston@mtlpr.ca

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BECEL

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