Media Advisory - Canadian Diners to Help Celebrate World Water Day Starting Saturday March 22



    Over 600 restaurants across Canada participating in week-long campaign

    TORONTO, March 19 /CNW/ - UNICEF Canada, in partnership with five leading
Canadian restaurant brands, is kicking off the TAP Project on World Water Day
- March 22 - and involves Canadian diners and Swiss Chalet, Milestones,
Montana's Cookhouse, Kelsey's and Harvey's restaurants across the country.
During the week-long campaign, diners are able to add $1 to their bill for tap
water they would otherwise enjoy for free.
    The TAP Project is a grassroots campaign that celebrates the clean and
accessible tap water often taken for granted in Canada and helps UNICEF
provide safe drinking water to children around the world. This year is the
first year the TAP Project is running in Canada. It follows the significant
success of its launch in New York City last year (a video recap of last year's
activities can be seen at
    http://www.youtube.com/watch?v=3OmN4B7yyS8).
    The TAP Project is active at over 600 restaurants across British
Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova
Scotia, Prince Edward Island, and Newfoundland. Canadians are getting involved
through many of the favourite restaurants they already visit.
    Spokespersons are available to discuss the project and the issue of clean
and accessible drinking water.

    
    What:        TAP Project - A unique project that raises awareness of
                 water issues and involves Canadian diners supporting clean
                 and accessible drinking water for children in underdeveloped
                 countries by paying $1 for the tap water they usually enjoy
                 for free in restaurants

    Who:         UNICEF Canada, Swiss Chalet, Milestones, Montana's
                 Cookhouse, Kelsey's and Harvey's

    Available    Senior representatives from UNICEF Canada and participating
    for          restaurants
    Interviews

    When:        Saturday, March 22 (World Water Day) through to Saturday,
                 March 29

    Where:       Over 600 restaurants across Canada
    

    About Cara

    Cara Operations Limited is Canada's leading branded restaurant and
airline services organization. The company is 125 years old and operates some
of the most recognized brands in the country including Swiss Chalet, Kelsey's
Neighbourhood Bar & Grill, Harvey's, Montana's Cookhouse and Milestone's Grill
and Bar and Cara Airline Solutions. For more information visit www.cara.com.

    About UNICEF

    UNICEF is the world's leader for children, working in 156 countries and
territories to save, protect and enhance the lives of girls and boys. UNICEF
supports child health and nutrition, promotes quality basic education,
protects children from violence, exploitation and AIDS, and is the world's
largest provider of vaccines for developing nations. A global leader in
emergencies with six decades of on-the-ground experience, UNICEF saves and
rebuilds children's lives in natural disasters and conflict. UNICEF is funded
entirely by voluntary contributions from individuals, businesses, foundations,
schools, associations and governments.





For further information:

For further information: or to book an interview, please contact:
Melissa Cable, Edelman Public Relations, Office: (416) 979-1120 x243,
Melissa.Cable@edelman.com; Jennifer Link, Edelman Public Relations, Office:
(416) 979-1120 x235, Cell: (416) 436-0396, Cell: (416) 407-3970,
Jennifer.Link@edelman.com; Leanne Nicolle, UNICEF Canada, Cell: (416)
274-2512, leanne@ubuntumarketing.com


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